# VIH Execujet — Meeting Brief (Fri Apr 24)

One-page outline to focus scope + cost conversation. Details in the full doc.

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## 1. Where we are
- Proposal sent; Dave has reviewed feature list and given yes/no on each.
- Structure is: $1,800 wireframes/mockups → $6–9k build (to be narrowed after mockups).
- Friday's call = lock scope, nail down final cost range, agree on timeline.

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## 2. Dave's decisions (from Apr 22 email)

**IN**
- Fleet Comparison
- Amenities list per aircraft
- Blog / Content Hub
- Empty Legs on homepage
- Social Media integration
- Dedicated Falcon 7X landing page (prominent)
- Mobile optimization
- GA4 analytics
- **Empty leg email/SMS alerts** *(moved from post-launch into initial scope — NEW)*
- **Conversational quote wizard** *(replaces date-picker form — NEW custom feature)*

**OUT**
- 360° cabin tour
- Interactive range map
- Safety Certifications display
- Popular Destinations pages
- Date Picker CTA
- Dedicated Team Member pages

**EXPLORE**
- Mega menu (likes concept, wants cost)

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## 3. Things to think about before locking scope

### A. New items that change the estimate
- **Quote wizard** — 4-step conversational flow. Needs: logic for conditional questions, lead capture, email/CRM hand-off. Custom build vs. plugin (Gravity Forms conversational mode?).
- **Empty leg alerts** — subscriber list, notification trigger, SMS gateway (Twilio?), opt-in/compliance. Bigger than it sounds.
- **Mega menu** — flat list vs. visual (fleet thumbnails). Price both.

### B. Items he cut — worth one quick sanity-check
- **Team pages**: he said no. Worth confirming he heard the SEO/AI-discoverability argument. Cheap to add.
- **Safety certifications display**: he said no. Odd given competitor norm and his strong existing credentials. One-line confirmation.
- **Popular Destinations**: he said no. Was pitched as SEO landing pages. Accept or reframe as phase 2?

### C. Content & assets (the real bottleneck)
- **Photography / video** — who, when, shot list from us, reference images, tail numbers obscured.
- **Falcon 7X copy + specs** — flagged as outstanding.
- **Team bios** refresh.
- **Brand assets** — updated palette/logo?
- **Route list + flight times** for destination content (even if cut, needed for fleet pages).

### D. Structural decisions still open
- Service pages scope: Charter, Aircraft Management, Adventure Charter, Medevac, Maintenance, Empty Legs. Which get full treatment vs. light pages?
- Sustainability / Carbon page (replaces current 404).
- Falcon 7X page: teaser now, full reveal later — confirm staging strategy.
- Migration from Squarespace: redirects, SEO continuity, launch day plan.

### E. Operational
- Hosting — us or them? (proposal left open)
- Ongoing support/maintenance package?
- Training handover for their team.
- Launch timing around aircraft arrival — is there a date to hit?

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## 4. Cost framing for the call

- $1,800 mockups — fixed, first milestone.
- $6,000–9,000 build — current range. Likely **pushes toward the top** given:
  - Quote wizard (custom)
  - Empty leg alert system (new)
  - Mega menu (if visual variant)
- If any of those balloon, flag now as possible phase 2.

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## 5. Timeline reminder (already told him)
- Mockups: 7–10 days
- Build: ~1 month after mockups if feedback is light
- Main risk = photo/video timing → use placeholders + reference shots

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## 6. Questions to ask Dave
1. Confirm empty leg alerts = SMS + email, or email only to start?
2. Quote wizard — any CRM it needs to feed into?
3. Team pages / safety certs / destinations — confirm "no" after hearing SEO rationale?
4. Launch date target — is the new aircraft arrival driving a deadline?
5. Hosting: self-host or ours?
6. Who owns final copy — them, us, or collaborative?