# Call with Dave — Questions & Decisions **Updated total: $9,500** ($1,800 Phase 1 + $3,900 base + $3,800 custom features) --- ## 1. Scope confirmations (need yes/no) - [ ] **Falcon 7X** — confirm this is the incoming aircraft. Your pre-proposal named it; Dave's notes just said "new jet." Need it in writing before it's baked into mockups. - [ ] **Falcon 7X delivery date** — affects launch timing, flagship page copy, and whether we hold assets for a reveal. - [ ] **Service pages (5)** — confirm names: Private Charter, Aircraft Management & Ownership, Adventure Charter, Medical Evacuations, Aircraft Maintenance. Any missing? Any duplicates? Any that should merge? - [ ] **Fleet count** — confirm 4 aircraft (Falcon 7X, Challenger 604, Challenger 605, Caravan 208). Any aircraft being retired or added? - [ ] **Root domain** — vihexecujet.com? Stay on same domain, or change? --- ## 2. "Out" items worth reconsidering Dave cut these, but a few are cheap and have real value. Flag these as "we can still do a lighter version": - [ ] **Safety Certifications** — cut as a dedicated display, but IS-BAO / ARG/US badges are trust signals that UHNW clients look for. Propose: **small badge strip on Home and footer, ~$100**, no dedicated page. Hard to justify skipping entirely. - [ ] **Team pages** — cut entirely, but a single About page with leadership bios is standard and expected. Confirm: is there at least a team section *on* the About page? If so, that's already covered by base build. - [ ] **Popular Destinations** — cut, but this is the biggest SEO lever on the whole site. Even 3–5 destination pages (Vancouver→Tokyo, Vancouver→LA, etc.) could meaningfully drive organic. Propose a lighter version: **template + 3 seed pages, ~$500**, VIH writes more over time. - [ ] **Interactive Range Map** — cut, fair. Expensive. But a *static* range graphic on each fleet page is cheap and visually powerful. Is that already implied in the fleet template? - [ ] **360° Virtual Tour** — cut, fair. Tied to photographer's deliverables anyway. Revisit post-launch. --- ## 3. Platform & technical decisions ### Email + SMS (for empty leg alerts) - [ ] **Is VIH already on a marketing platform?** (Mailchimp, Constant Contact, HubSpot, etc.) If yes — do we integrate with it or migrate to something SMS-capable? - [ ] **Klaviyo vs. Brevo** — my default recommendation is **Brevo** for this use case (cheaper, CASL-friendly, simpler UI, Dave-manageable). Klaviyo is stronger but priced for e-commerce volume. Confirm preference or leave to you to pick. - [ ] **Expected subscriber count** — dozens? hundreds? thousands? Drives platform tier. - [ ] **Empty leg frequency** — weekly? monthly? rare? Affects both platform cost and whether the feature is worth the build. ### CRM & sales workflow - [ ] **Does VIH have a CRM?** (HubSpot, Salesforce, Pipedrive, nothing?) Quote wizard submissions need to land somewhere — email inbox, CRM, both? - [ ] **Who receives quote submissions?** Dave? Sales team email? Distribution list? - [ ] **Any existing booking / ops software** that needs to be aware of? (FL3XX, Leon, Avianis, etc.) Even if no integration is planned, good to know. ### Analytics - [ ] **Current analytics setup** — GA4 already in place or still on UA? Access to existing Squarespace analytics for benchmarking? - [ ] **Google Search Console access** — need this for SEO migration. - [ ] **Conversion goals** — what does Dave want to measure? Quote requests, empty leg signups, phone calls, something else? ### Hosting & domain - [ ] **Domain registrar** — who holds vihexecujet.com? Need DNS access for launch. - [ ] **Hosting decision** — you host, or Dave self-hosts? If he self-hosts, does he have a preference? - [ ] **Email hosting** — is email on the same domain? Migration shouldn't affect it, but confirm. --- ## 4. Content & assets - [ ] **Photography timeline** — when's the shoot? Our build timeline assumes reference shots, but we need a rough date to plan around. - [ ] **Falcon 7X photos/renders** — do they exist yet? Falcon/Dassault may provide official imagery; is Dave getting those? - [ ] **Video** — who produces, what's the scope, and where does it live (hero loop, service pages, YouTube embeds)? - [ ] **Brand guidelines / logo files** — colours, typography, existing assets. Are there official guidelines, or are we deriving from the current site? - [ ] **Copywriting** — who writes Falcon 7X copy, service page updates, About refresh? Dave himself, internal marketing, or us? - [ ] **Tone** — formal/institutional or warmer/aspirational? UHNW branding can go either way. - [ ] **Languages** — English only? (Canadian aviation sometimes needs French.) --- ## 5. Empty-legs workflow (this is the trickiest feature to scope) - [ ] **How does Dave currently know about empty legs?** Manual from ops? From flight scheduling software? Email from pilots? - [ ] **Who posts them?** Dave personally, or admin staff? Determines admin UX complexity. - [ ] **Lead time** — how far in advance does he typically know? (Affects whether alerts need to be instant vs. batched.) - [ ] **Current subscriber list** — does he already have a list of people asking about empty legs? Import into new platform? - [ ] **Existing empty legs on current site** — migrate history, or start fresh? --- ## 6. Quote wizard specifics - [ ] **Does Dave want a ballpark price shown to the user**, or just lead capture? This is the single biggest scope swing on this feature. - [ ] **What qualifying info is essential?** (Origin, destination, dates, pax, aircraft pref, contact info.) Any field Dave would refuse to lose? - [ ] **Multiple variants?** Separate flow for charter vs. adventure vs. medevac, or one wizard that branches? --- ## 7. Commercial / logistics - [ ] **Payment terms** — Phase 1 changed to 50/50, Phase 2 stays 50/50. Confirm Dave's ok with that. - [ ] **Currency** — CAD or USD on invoices? - [ ] **Procurement / POs** — does VIH need anything beyond invoice? Vendor setup forms? - [ ] **Hard deadlines** — Falcon 7X delivery, industry events (NBAA-BACE in October), fiscal year-end, anything else driving urgency? - [ ] **Approval chain** — is Dave the sole decision-maker, or does this need to go past anyone else (board, CFO, marketing lead)? - [ ] **Content freeze** — confirm he won't be making major Squarespace updates during the build. --- ## 8. Risks to flag proactively Worth raising before Dave raises them: - [ ] **$9,500 is above the $6–9k range** you floated. Walk him through the itemized list so he owns any cuts. - [ ] **Ongoing costs aren't zero** — Brevo/Klaviyo subscription, Gravity Forms license, hosting. Make sure he understands what's on VIH's tab post-launch (covered in doc but worth naming out loud). - [ ] **Photography is the #1 timeline risk.** If the shoot slips, we can still launch with placeholders, but the Falcon 7X flagship page won't be its final self until real assets land. - [ ] **SEO migration from Squarespace** — some ranking temporary dip is normal. Redirects minimize it but don't eliminate it. Set expectations.