Rian Bowden 00:00 Hey, Dave, how are you? You hear me? Rian Bowden 00:08 Hello, can you hear me? I can hear you. Yeah, I can't hear you. Dave Des Roches 00:21 Hello, got no audio on you. Rian Bowden 00:26 Rian, my audio is working. Let's See. Audio is up. Rian Bowden 00:53 Hello, hello, Rian Bowden 01:12 hello, hello, hello, hello, Rian Bowden 01:21 my volumes up my side, I checked on my PC, Dave Des Roches 01:29 so that's Good. I'm Dave Des Roches 01:40 I'm gonna go out and come back in. Rian Bowden 02:05 Hello, hello, Rian Bowden 02:07 I still have you. Okay, okay, yeah, people haven't come back in. Rian 02:42 The whole Hello, no, no, no, Rian, here, hello, hello, Dave Des Roches 02:53 give me a phone number and I'll just call you. I Rian 03:27 Hello, hey, Rian, okay, I'll just mute you on here and we can just go this way. Rian 03:39 Okay, yeah, I guess that works. Rian 03:42 Yeah, we'll make it work. Dave Des Roches 03:47 How are you I'm good. How are you good? Good, good. So I thought what we could do is, I mean, I liked your proposal and the way you laid it out, and I use, fundamentally, the competitive matrix as the basis for which, in order to go forward. And so, you know, listing out everything that was here, let me just share my screen, and then we can look at the document. Dave Des Roches 04:21 Yeah, so this document, right? And this, this part of it, yeah. So I think what I gave you the other day was, like a go, no go, kind of indication as to what it is that we thought was going to be pertinent and relevant to the rebuild. I think if you could include, say, a quote that has the mega menu in and the Mega Menu out, because I think, fundamentally, I think it is appealing, and it does make sense to me, we just haven't seen, I mean, looking at chart rights, I don't have an example of it being used effectively. But then again, now that I say that out loud, you gave me some examples of some other work that you've done for some high end luxury resorts. And did they deploy the Mega Menu? Dave Des Roches 05:10 Yes, actually, I can share my screen as well here. And just to be clear, the if it's a budget issue, the Mega Menu actually doesn't add as much. It's not Rian 05:28 so despite the name, it's not reflective of the budget. Dave Des Roches 05:30 It's not a mega budget, yeah, just kind of what we call the Rian 05:35 No, I understand, yeah. So just making light, yeah. Dave Des Roches 05:39 I was actually just on a call with these guys, actually, okay, just like, literally, one minute before I called you. This is that one that we're building for them. We're just going to launch this weekend. But yeah. So the idea here is yeah, just kind of got an easier way to kind of get to the thing Yes, before, yeah. So that's kind of how they're using their Mega Menu. Dave Des Roches 06:00 Yeah, I like this. I think it from a navigation standpoint, it makes total sense to me. I don't think you know, if you have a mega menu that people necessarily need to scroll down, and I think that's where we begin to lose the customer. One thing that we're going to focus on extensively will be the empty legs and how those are represented. I looked at the competition much like you did, and I think we'll probably have to come to some kind of agreement of a hybridization of what we see the competitors doing. You know, having the aircraft photos in I think, is really good. I also there's other attributes as well in terms of the information that's included, and that part of the site is going to have to be, you know, user friendly from an admin standpoint, because we'll have to self populate that as that's, you know, ongoing. The amenities, I thought was really important. Oh, I remember what I wanted to highlight to you was, and this wasn't part of the scope of your presentation, but you when we, when I look at how we extract data from people on our site, you know, for them to populate a quote request or expressed interest in an empty leg or something, we require them to fill out a form. And I was thinking, what would be better? Would be, you know, a series of questions that we walk them through. So if we can identify for you, okay, here are the four or three, for critical pieces of data that we need to collect from somebody rather than them populate a form. Let's do it in a question and prompt type of scenario so that it's more user friendly. Rian 07:51 Yeah. So yeah, I saw that part in your thing. And there is the something that I can do fairly easy, like, if it's just sort of, you have some standard questions and you want it more of a conversational interface, they go through one question at a time. Yeah, that's definitely doable without a huge increase in budget. And I think that's probably what you meant. It does Ring, ring a bell for me. I have a dream feature I've been trying to build which would increase the budget Dave Des Roches 08:30 quite a bit, but to decision making, but if you make sure, yeah, Dave Des Roches 08:52 yeah, I think that would Be preferential. Dave Des Roches 08:56 So, yeah, like the 360 virtual cabin tour. I don't think that's really going to happen. I, you know, what I do have is I have some photos of the 7x that I can share with you, so then you can start looking at what's viable. And you know, what might be placeholder, or what might be need for new, new photography. I do have a photographer lined up and a videographer, so that's where we would begin to consult with you and provide you more resources in terms of what you require for your build, and you know direction in terms of color scheme, etc. So I think for me, what's going to be required for next steps is I've already had the conversation above me, so that I know that I do have the buy in for the website redesign. So now it's just a matter of getting a more precise quote from you with with expectation of timelines. So I wanted to find out from you if there is anything that you needed in terms of clarification about the things that I had indicated, or if there's anything that you need a deeper dive on. Dave Des Roches 10:10 Yes, there's a few things here. I've actually got a draft proposal going already with all those kind of itemized things and costs and everything and timeline. But I do have some questions here, perfect. Dave Des Roches 10:24 So just Dave Des Roches 10:32 so a couple of things to confirm with you. Some of them, okay. Dave Des Roches 10:55 Yeah, so the safety certifications is, is, is more of a company policy thing, rather than something to do specifically with the website build and to clear, clarify on that our company predominantly operates on the helicopter side, where, where they do a considerable amount of crew transportation, firefighting and things of that nature. So when it comes to, you know, the safety certifications that are part of private aviation, they don't really heavily invest in those, because they don't put a lot of stock in their them in terms of their credibility, I think so it's not, it's not something that they're going to turn around and start investing in. So that's why, yeah, Dave Des Roches 11:42 okay, yeah, totally, okay. I just wanted to double check on that one. And then team section that was the other, another one that was like, yeah, that really helps with SEO to have that authority in there. But if you've got a reason to not, then that's fine. I think, Dave Des Roches 11:57 I think that's, you know, that's not something I think to live or die on. I think if the content is going to be generated anyways, and it makes more sense from an SEO perspective, to divide it up, then let's just make that part of the architecture and do that. Because, you know, for me, what's going to gage whether that's successful or not, is a large part of the SEO, part of it how authoritative the site becomes and how much we're generating leads in incoming business. So if there's part of this that is going to optimize us from an SEO perspective, Dave Des Roches 12:37 then I think that's good value. Rian 12:40 Okay, yeah. So I would probably recommend having a team section then and integrating that with the with how the blog is done and everything, just because, if you start building out that infrastructure, that's one of the particularly in the world of the AI bots and everything crawling through. One of the things they're kind of crawling through is those team members, and if they're marked up properly with schema, like, Who is this, what are their credentials, that kind of thing, and helping that authority. So yeah, if that's yeah, I'd recommend putting that in if you're okay with Rian 13:08 that Yes. And my only ask of you is that when you create this revised proposal, that you just embed some of that intelligence into it, so that it helps me to recall the justification, you know, so that I have it all in one place. Rian 13:22 Okay, cool. And then the last one there, that was more of an SEO thing and, and this one doesn't really matter at this point. It could be like something that you do later, but the popular destinations is Could, could go into an SEO strategy for sort of that, sort of those focused SEO pages for popular destinations. Again, not something that you'd necessarily need right away, but it's kind of an SEO thing that might work into your strategy at some point. Okay, okay, so, yeah, I get, don't need to worry about that one for now anyways. But just one of those things that I flagged to say that was maybe, if SEO is your big thing, thinking about that might be an idea, I'll Dave Des Roches 14:12 flag that and have a deeper dive into the the Nova jet and des the jet sites and see how they're doing it. So then I have a better understanding. So I'm just going to take that as an action item. Okay, Rian 14:28 all right, and then I had a question about the platforms. We may have talked about this before. Sorry if I'm not remembering, but do you have a CRM that you're working with that we should be integrating with? Rian 14:45 I use Zoho. Rian 14:49 Okay, okay, so that's where your leads are going Dave Des Roches 14:52 into and everything. Yes, that's, that's the CRM I'm using. And then on the back end, we have a new software that we're bringing on that helps with our flight planning and our back office, and it's called Sky legs. Rian 15:09 And with the website, need to integrate with the sky legs, or is that largest back end thing? Dave Des Roches 15:15 Well, I've been in touch with Sky legs, letting them know that I'm looking to do a website rebuild, and they have been working with other clients in terms of integrating some of their API API into websites. So I want to keep that Dave Des Roches 15:28 in scope and see and then start Dave Des Roches 15:31 making the connection once, once we finalize the process of selecting the vendor, and that would be one of the parties that I would put you together with so that we can understand how we can embed their technology to improve the site architecture or the site experience. Dave Des Roches 15:46 Yeah, definitely. With WordPress, we can probably build a little plug in that'll integrate. I would think that might that's something I guess I probably couldn't really quote on right now, because I don't know what we integrating. But yeah, that we can kind of put that in there and say, hey, at some point we can when we know what we're doing with that. Definitely an option to if they've got an API I can integrate with it. Dave Des Roches 16:06 Okay, so, um, Dave Des Roches 16:10 I'm just thinking maybe what I can do is, is for further Dave Des Roches 16:14 engage sky legs and get some documentation or some indication as to what it is they can provide, and then get that to you before you provide the finalized quote. So I could do that on on Monday. I could, I could, I could Dave Des Roches 16:33 initiate that today, and then hopefully Dave Des Roches 16:35 have that conversation by Monday and close Dave Des Roches 16:36 that off, and then be able to provide something for you further. Dave Des Roches 16:41 Yeah, and that also, it doesn't necessarily need to hold things up like we could always say, the nice thing about WordPress is it's an open source platform. So if, you know, if we launched and we're like, Oh no, we're done, we really like to integrate, you know, the lead forms into skylinks or whatever, and here's the API, then we could always say okay, that we can do that necessarily need Dave Des Roches 17:07 to be okay, yeah, but Yeah, certainly there Rian 17:12 and see the can Rian 17:19 you said, the popular destinations and the routes that was an SEO consideration. Rian 17:24 Yeah, that's an SEO thing. And, yeah, we can build that in at any point. Oh, the SMS platform that was kind of the big technical one, right? SMS notifications. So with that comes a whole bunch of decisions, of like, if you're not already using a platform for SMS marketing or not. There's, there's, I think some of the big ones are that Klaviyo review is another or Bravo. That is another one. Klaviyo seems to be the one that that I see people use. I haven't done a ton of that, but yeah, Klaviyo tends to be one that I see people using a lot and claim you also just the email stuff. I'd probably recommend doing your email notifications and marketing with the same platform, just so you're not spread over a couple. Yeah, I think MailChimp does just introduced SMS marketing, but I think it might only be for the US have to look for that. But yeah, so that's we can we can help set that up for you, but there'll probably be some some decisions there, of like, what platform you want to use. And of course, they have their own costs and things like that. I think it's a prayer for SMS cost plus a platform cost, that kind of thing. Rian 18:38 Well, that might be something that we look at when we have a critical mass, right? Because, right now we Dave Des Roches 18:45 don't have, you know, Dave Des Roches 18:47 a ton of customers, because of the nature of the business. It's like, you know, we have a set of customers, and it's not like hundreds, but as we add to our fleet. Dave Des Roches 19:01 So from the business perspective, Rian, the jets that we have in our Dave Des Roches 19:06 fleet, what we're missing is Dave Des Roches 19:08 we're missing a key piece that would bring in Dave Des Roches 19:11 a large number of customers. Dave Des Roches 19:13 So it's kind of like, you know, if we bring in a light jet, that's where you get the highest utilization of the aircraft because you're doing shorter trips, and we're probably missing out on, you know, a good 80% of that market right now. So when we add something like Dave Des Roches 19:37 the time, we lean in more heavily on the SMS side Dave Des Roches 19:43 of it, when they come, go ahead. My Dave Des Roches 19:54 recommendation would be to because Dave Des Roches 20:00 that opens a bit if it can. Opens that Dave Des Roches 20:06 might just save some time Dave Des Roches 20:13 ready for as opposed to launching a Dave Des Roches 20:19 platform and integrate it that way. I agree. Dave Des Roches 20:34 Mobile and one suggestion that somebody offered me was considering Reddit, Dave Des Roches 20:47 one of the social media outlets that we try and patronize Dave Des Roches 20:51 right now, I use LinkedIn as the social media Dave Des Roches 20:58 something like Instagram effectively, because I Dave Des Roches 21:02 can't visually represent a lot Dave Des Roches 21:07 of things that people would want to see in relation to the product Dave Des Roches 21:15 Being private. So I don't use Instagram. I use Dave Des Roches 21:23 LinkedIn extensively because that's where people go to Dave Des Roches 21:30 new aircraft. I'm also going to do a LinkedIn campaign Dave Des Roches 21:35 because that's what built the audience. Yeah, yeah, for sure. And Dave Des Roches 21:45 that conversation you probably already are Dave Des Roches 21:58 having some sort of some Dave Des Roches 22:07 sort of something like that, something for people, Dave Des Roches 22:12 we find, oftentimes works with Link site, which is more Dave Des Roches 22:19 Well that Dave Des Roches 22:20 you know what we're doing with the 7x 7x Dave Des Roches 22:27 that can be used through social media link or something like that. I think that would be that would make sense. Dave Des Roches 22:37 Okay, yes, we're gonna be able to get that we're going to be able to get a nicely optimized feature, Dave Des Roches 22:49 page brochure, or whatever we want to call it. Dave Des Roches 22:58 You can link to that right in your downloadable teacher Dave Des Roches 23:04 page, we can then track who's clicking on it Dave Des Roches 23:09 through LinkedIn, and that's going Dave Des Roches 23:13 to help us give us some warm leads not necessarily qualified, who's Dave Des Roches 23:27 Yeah, yeah. So the only Dave Des Roches 23:35 conversation work for marketing part of it, but Dave Des Roches 23:42 one want to download it and we want to capture their kind of Dave Des Roches 23:51 have to offer something that's already On the website. Dave Des Roches 23:58 Maybe that's worth 30 but we generally it. Dave Des Roches 24:07 So my thought Rian, is that what we can do there is going to launch Dave Des Roches 24:21 the airplane. That that could be something that that they Dave Des Roches 24:29 and it's going to be up to me whether or not Dave Des Roches 24:32 we're going to extend that, you know, we're going to fall Tid through, but we might get some serious interest to that as well. Dave Des Roches 24:40 Yeah, definitely sign up for viewing or things like that. Dave Des Roches 24:49 Incentive might be sign up for the Dave Des Roches 24:53 get notifications or something like that, but kind Dave Des Roches 25:00 of more of the marketing stuff. Yeah. Dave Des Roches 25:10 So yeah, I think that's good. Dave Des Roches 25:16 Okay, so we talked about the Dave Des Roches 25:20 conversational form Dave Des Roches 25:24 the like, when is the launch for this? I just wonder, in terms of, like, hard deadlines for getting the site launch that we working towards. Dave Des Roches 25:35 So all I have right now is a window Dave Des Roches 25:39 that the 7x is Dave Des Roches 25:40 probably going to arrive in Victoria sometime between June 20 and July. Now, now that all that means is the plane is physically in Victoria. That doesn't mean I'm providing access immediately or anything like that, right? So that's around the timeline Dave Des Roches 26:03 should be we should be looking to launch the website is somewhere within that window. Dave Des Roches 26:09 Because even if we're launching prior to the 7x actually being in Dave Des Roches 26:12 Victoria, I do want to tease it out. Dave Des Roches 26:16 Okay, yeah, we can. I think we can make that work. Can keep Dave Des Roches 26:23 in mind, sort of, our Dave Des Roches 26:26 deadline for having something like, Dave Des Roches 26:29 that's the beginning of the deadline, say, mid June. And then, you know, on the outside, Dave Des Roches 26:35 we'd want to be beginning. Okay, Dave Des Roches 26:43 and work, I think I kind of know how that works, but it's fun to Dave Des Roches 26:51 enter the empty Lake information as they happen, and then that shows up as a card that people can see and and then you'll have sort of a separate system that's Dave Des Roches 27:06 emailing out notifications and things like that for people Dave Des Roches 27:10 to get notifications for that correct. Dave Des Roches 27:14 So right now, I have over 200 subscribers to our list on our current site, so I'm going to want to migrate those over and Dave Des Roches 27:21 then have that call to action to continue to build that list to make it Dave Des Roches 27:24 more robust. Is that listed Zoho now, or is that? Is that a MailChimp? Dave Des Roches 27:32 Okay, what are you mailing out through? Dave Des Roches 27:36 It's it's through the existing right now. I mean, Dave Des Roches 27:41 when you send out a notification, Dave Des Roches 27:44 like, are you sending out, like an email blast platform? Yeah, if we create a campaign and we blast out Dave Des Roches 27:52 MailChimp or using Zoho or Dave Des Roches 27:57 champ or Zoho, I don't know off the top of my head what back in is but easily find that out. Okay, yeah, yeah, Dave Des Roches 28:07 it's Squarespace. Dave Des Roches 28:08 Squarespace does, okay, so we'll need to find a different platform for that. That's right. And yeah. So like, nail chips, the big one, if you are going to get into the SMS stuff later, like something like Klaviyo might be, but that's not easy to switch so, or just not hard to switch. So I would say something like MailChimp would be a good one Rian 28:33 to use for those he blasts, okay, okay, yep, Dave Des Roches 28:38 yeah, I think that's everything I had for my list of questions, Dave Des Roches 28:45 yeah. So what I can do, yeah. So as I said, once I get the revised proposal, get some sign off and buy in and understanding, and then I can start to share more resources with you in terms of, you know, our brand and Dave Des Roches 29:06 what photos we have and what resources I have to assist. Dave Des Roches 29:09 Okay, yep, that sounds great. Well, sorry, I did have one more question, actually, on the content side of things, was that something, were you wanting us to kind of draft content as well for the page, or just put in place holders, and then you'll have it in turn? An internal person going and writing the actual content. Dave Des Roches 29:25 Or how do you want to do that? Dave Des Roches 29:29 Yeah, I think, I think what you've just described is probably more realistic, but putting some placeholders in, in terms of content, what will need assistance with is optimizing the site for the right amount of content so that we do appear as authoritative. I think, I think we're not optimized right now. We probably have too few words in our word count in order for us to bubble up. So just optimizing that, and then for the lion share the content, we can probably drive what the current content we have right now, so that needs to change, Transcribed by https://otter.ai