# League Law's next phase — time for a new website Email thread, chronological, signatures trimmed. Source: `.eml` in this folder. People: Darren Williams (Principal, League Law — decision maker), Rob Cooper (PlusROI), Rian Bowden (PlusROI). CC'd stakeholders at League Law: Janice Williams, Rob Graham, Natasha Gordon. --- **Sat Aug 1, 2026 — Darren Williams → Rob Cooper** Hi Rob, I see your company is going strong, and our law firm is transitioning into a new phase, having moved our offices over the last couple of months to a new building across the street from the courthouse. It is a good time for us to finally commit to refreshing our website. We will be having a photographer reshoot our lawyers and office location over the next couple of months. Are you able to tell by looking at our website what a rough ballpark cost for refreshing it is so we can budget. We are overdue for this refresh and I look forward to hearing back from you. --- **Tue Aug 4, 07:16 — Rob Cooper → Darren (+ CC team, + Rian)** Great to hear from you. I hadn't heard about the move — congratulations. We've been doing a ton of work in legal and can definitely update the site to help address your goals as you move forwards. I've cc'd Rian on this — he worked on the original site and still oversees all aspects of our web development. I'll let him ask a couple of questions, but I can share that your options will range from a minor facelift to a complete rebuild. I would ordinarily suggest working with the current site. However, with the advent of AI, there are several areas we can build into a new site that will really help you appear in AI Search and Citations when people use tools like ChatGPT and Gemini (or even just to appear in the Google AI snippets now showing at the top of most informational searches). Our current site architecture includes all the AI-related features and structure. So, if you want to be a "first mover" on that path, rebuilding would likely be quicker than fixing up the old site. --- **Tue Aug 4, 07:26 — Darren → Rob** Hi Rob, I'm interested in moving in the AI direction, but could we get a price on both options. Thanks. --- **Tue Aug 4, 07:44 — Rob → Darren** Rian and I will meet this morning and discuss. He may have some more questions but we'd be more than happy to do that. One question we'll have for sure though: from a design and brand perspective are you looking to make any major changes or are you thinking that the updated website would be generally following your current Brand conventions? --- **Tue Aug 4, 07:57 — Darren → Rob** Hi, we want to stick with our current brand conventions, but update the general style and the photos. --- **Fri Aug 7, 10:35 — Rian → Darren (+ CC team)** Congratulations on the new office! Before putting numbers together I had a proper look under the hood of the current site to refresh myself on where we left off, and two things stood out. First, the structured data that tells Google and AI tools about the firm still lists the old Wilson Street address so the refresh is timely for more than one reason. Second, you've published over 400 articles since 2014, which is a serious asset in the AI-search era, but none of it is currently credited to your lawyers in a way AI tools can read. Fixing that is some of the highest-value work available to you. The attached proposal has the details, but the short version for budgeting: - Backend rebuild + polish: keeps the current design, complete modern rebuild underneath: $4,400 - Designed upgrade: the same rebuild plus a real facelift, with mockups for your sign-off before we build: $5,900 - Either option can add an AI search optimization layer (firm and lawyer authority profiles, authorship tagging across your article library): $900 Timing works out well: we'd wrap up right as your new photography arrives, so the new site launches with the new photos. --- **Fri Aug 7, 12:45 — Darren → Rian + Rob** Hi guys, we want to go with option two. But I want to get the Reception area finished first because that'll be part of the photography we do, and also give everyone a few months to lose some weight. Perhaps we could pencil this in for around November? I'll work on booking a photographer for October, does that work? --- **Fri Aug 7, 15:02 — Rob** Sounds great! --- **Mon Aug 10, 11:38 — Rian → team** Looking forward to getting this site updated. FYI: I logged into the current site to prep a bit and made a few security updates, as some of the older plugins have caused security issues for other clients. Should we schedule an October 1 start date so we are ready to launch mid-to-late November, or schedule it for Nov 1 for a December launch? Note, the photography and site build don't necessarily need to be timed together. If you want to turn around as quickly as possible after photography, we could build the mockups and site using placeholder images. Then, it's just a matter of swapping in the real photos upon arrival and launching. That method may also help guide the photographer to take exactly the right images. One more question: would you like the same photographer as before? I can re-introduce you if you don't have his contact info. --- **Mon Aug 10, 11:45 — Darren → Rian** Hi Ryan, let's move forward with the quicker timeline, and leave placeholders for the photographs. I have arranged for another photographer, but thank you for the reintroduction. Let me know what you need from us in order to move things forward. --- **Mon Aug 10, 16:24 — Rian → Darren** Will do! We'll start creating mockups using placeholder images as soon as possible. We'll officially plan to start the process on Sep 1, but we may even be able to get a head start depending on schedule. We do not need much from you to start since we already have access to everything. We could use any thoughts you have on the design. I know we're taking inspiration from the current design and brand while modernizing it. However, if you have any specific thoughts or favorite sites, please send them my way and we will incorporate those thoughts into the mockups we send. We'll also get a deposit invoice out to you next time we're processing those. Did you want to proceed with the AI Schema option as well? If you're unsure or want to discuss that option, we don't need to decide right now. --- **Mon Aug 10, 17:02 — Darren → Rian** Hi Rian, can I call you and have a brief discussion about design. There are some things I want to avoid and I think a quick call is most efficient. --- **Mon Aug 10, 18:14 — Rian → Darren** Sure, when would you like to chat? I'm free tomorrow afternoon, Wednesday AM. --- **Mon Aug 10 (evening) — Darren → Rian — THE DESIGN DIRECTION** Hi Rian, let's try to do this by email. Maybe after this description you could send me a couple of examples online and I can rank them for my preference as examples before you get started. The mentality of our law firm is a league, which is a group of organized teams. We are not lawyers supporting clients. We are teams of legal professionals clients. It would be good if that permeated the website. I want our contact information to be at the top of the website. It bothers me when I go to a law firm's website and I have to scroll down to the bottom to find a [expletive] phone number in small print. I think you taught me this. Our contact information needs to be front and centre and hit you in the face from the instant you're on the page. I don't like large expansive introductory images and videos. I don't care what the Rocky Mountains look like or what a pod of orcas look like. I want to see our practice areas laid out in simple clickable zones that people will say "yes that's my issue" and click on that without having to scroll down pages and pages. We're not trying to impress people with a visual dynamic of our webpage, because that show has run its course years ago. People are no longer impressed by fancy websites. We are trying to get our clients to be able to match their issues with our practice areas as quickly as possible and get them to contact us, not to impress them with drama. That being said, of course, it needs to look modern, clean, sharp, organized, and a little different than most websites, if possible. I trust your judgment.