{
  "key": "design_direction",
  "title": "Give us your design direction",
  "variables": {},
  "start": "brand_guide",
  "steps": [
    {
      "id": "brand_guide",
      "owner": "client",
      "instruction": "A brand guide is the fastest way for us to get your look right. A link to a PDF or shared folder is perfect.",
      "fields": [
        {
          "key": "brand_guide",
          "type": "url",
          "label": "Brand guide",
          "required": true
        }
      ],
      "primary": {
        "label": "Upload brand guide",
        "to": "inspiration"
      },
      "alternatives": [
        {
          "key": "no_guide",
          "label": "We don't have a brand guide",
          "kind": "jump",
          "to": "guidance"
        },
        {
          "key": "later",
          "label": "I'll do it later",
          "kind": "flag",
          "tone": "ack"
        },
        {
          "key": "trouble",
          "label": "Having trouble",
          "kind": "flag",
          "tone": "attention"
        }
      ],
      "control": "upload"
    },
    {
      "id": "guidance",
      "owner": "client",
      "instruction": "No guide needed — a few pointers go a long way. Colors: specific codes or general direction? Fonts: any you use or love? Overall feel: e.g. \"clean with lots of white space\", \"large images and lots of color\", \"darker, rich colors\".",
      "fields": [
        {
          "key": "colors",
          "type": "longtext",
          "label": "Colors (specific codes or general guidance)",
          "required": false
        },
        {
          "key": "fonts",
          "type": "longtext",
          "label": "Fonts (specific, general, or leave it to us)",
          "required": false
        },
        {
          "key": "look_feel",
          "type": "longtext",
          "label": "Overall look and feel",
          "required": false
        }
      ],
      "primary": {
        "label": "Submit guidance",
        "to": "inspiration"
      },
      "alternatives": [
        {
          "key": "leave_to_us",
          "label": "We trust you — designer's choice",
          "kind": "jump",
          "to": "inspiration"
        },
        {
          "key": "trouble",
          "label": "Having trouble",
          "kind": "flag",
          "tone": "attention"
        }
      ]
    },
    {
      "id": "inspiration",
      "owner": "client",
      "instruction": "Two or three websites you really like, plus a sentence on what specifically you like about each — this is the single most helpful design input we can get.",
      "fields": [
        {
          "key": "sites",
          "type": "longtext",
          "label": "Sites you like, and what you like about them",
          "required": true
        }
      ],
      "primary": {
        "label": "Submit sites",
        "to": "review"
      },
      "alternatives": [
        {
          "key": "none_come_to_mind",
          "label": "Nothing comes to mind — skip this",
          "kind": "jump",
          "to": "review"
        },
        {
          "key": "trouble",
          "label": "Having trouble",
          "kind": "flag",
          "tone": "attention"
        }
      ]
    },
    {
      "id": "review",
      "owner": "team",
      "instruction": "Read the direction; chase anything missing before mockups start.",
      "primary": {
        "label": "Reviewed",
        "to": "$done"
      },
      "alternatives": [
        {
          "key": "need_more",
          "label": "Need more — back to the client",
          "kind": "jump",
          "to": "inspiration"
        }
      ]
    }
  ]
}