# Prompt Victoria AI Conference Site Planning

# Background:

PlusROI is doing a significant sponsorship with VIATEC and the VIATEC Prompt Victoria AI Conference, scheduled for Thursday November 5th, 2026 (currently planned for one day but we are exploring a second day).

To date our sponsorship has mostly been covered “in kind” with Rob helping with various VIATEC AI projects and the support of last year’s conference and the VIATEC AI Meetups.

With PlusROI as a major conference partner (and Rob as one of the lead organizers), this website is a great chance to showcase our work and meaningfully contribute to the event.

# Some Goals:

* Logical, easy to use site flow to help convert as many visitors to attendees as possible.  
* Showcase our speakers, partners, organizers and sponsors.  
* Build up some SEO and AEO “equity” by being smart about our structure, etc:  
  * “Permanent” urls that don’t change or get turned off year to year (but get added to in case of speakers).  
  * Linking strategy for speakers that both builds the authority of the site as well as the speakers.  
  * SEO best practices development  
    * Keyword research to identify relevant searches.  
    * Use of optimized meta page titles, meta page descriptions, H1s, H2s, schema, etc.  
    * No content hidden in JS.   
    * Individual pages for all important elements (versus multiple different subjects/topics on single pages)  
    * Fast loading and compliant with general speed/mobile guidelines.  
    * Proper Taxonomy for news/posts (we’ll discuss)  
* Enable proper tracking and monitoring through installation of:  
  * Google Tag Manager  
    * This will enable   
  * Google Analytics (GA4)  
  * Google Search Console  
    (Rob can collaborate with VIATEC to supply accounts for these)

# Site Structure:

Home

Agenda (none yet)  (we need to decide if we’ll use custom post types for this?)  
We will have either 2 or 3 “tracks” and we’ll want to show the whole day’s timetable in one table on the main page and then have links to individual session pages).

* Track 1 (track summary)  
  * Session 1  
  * Session 2  
  * Session 3  
  * etc  
* Track 2  
  * Session 1  
  * Session 2  
  * Session 3  
  * etc  
* Track 3  
  * Session 1  
  * Session 2  
  * Session 3  
  * etc

Speakers (we need to decide if we’ll use custom post types for this?)

* Speaker A (background, photo, areas of knowledge, link to social profiles and sites)  
* Speaker B  
* Speaker C  
* Become a speaker (criteria and link to form or form on page) \-   
* Past Speakers   
  *This page won’t be created until after the event when we start building for 2027\. Folder structure & URLs for speaker pages will remain the same, except that they won’t be referenced on the current speaker page anymore. Keeping the legacy speaker pages live will help build/maintain authority for the site and for the speakers themselves in the context of AI search and SEO (win/win). We go with “past speakers” instead of 2026 speakers so this approach will still work after 2027\.*

Registration (none yet)  
*Ticketing information and registration (or links to registration site)*

Sponsors (none yet)  
*This page will showcase our sponsors and provide information and links to become a sponsor.*

* Become a sponsor.

About (can provide draft copy)  
*Compelling background about the event, VIATEC, VDS and organizers.*

* News (Not urgent but it would be good to build in the ability to post news & updates).  
* Partners (will provide draft copy about VIATEC, VDS, PlusROI and AI4Enterprise  
  * VDS  
  * PlusROI  
  * AI4Enterprise  
* Organizers (there are 8 or 9 organizers).  
* Venue  
* FAQ

Contact 

# Branding \- Look and Feel

The site will reflect VIATEC’s overall brand and continue the general theme and colours from last year’s event.

We’ll want a photo-rich site with the goals of:

* Appearing as a well-established event (we want people to anticipate a premier conference and learning experience after visiting the site.  
* Communicating the great quality of the learning opportunities and the speakers.  
* Highlighting mixing and mingling to illustrate the great networking opportunities.

Hundreds of photos from last year’s event are available at:  
[https://www.facebook.com/media/set/?set=a.1544048714314020\&type=3](https://www.facebook.com/media/set/?set=a.1544048714314020&type=3)

The lanyard and general colour scheme are shown at:  
[https://www.facebook.com/photo/?fbid=1544044510981107\&set=a.1544048714314020](https://www.facebook.com/photo/?fbid=1544044510981107&set=a.1544048714314020)  
(not the event is NOT part of tech week this year)

There is a Instagram highlight reel at:  
[https://www.instagram.com/reels/DRdUvkDkq1R/](https://www.instagram.com/reels/DRdUvkDkq1R/)

The source videos (shared with PlusROI) are at:  
[https://drive.google.com/drive/u/2/folders/1owiK6jPvnnoKI7S22L4otnFaL2cGAIeK](https://drive.google.com/drive/u/2/folders/1owiK6jPvnnoKI7S22L4otnFaL2cGAIeK)

# Next Steps

1) Branding input from Tessa  
2) Rob to prepare draft content for home page  
3) PlusROI to prepare home page draft for review  
4) Look and feel review  
5) After home page approval, we’ll run with the rest of it…  
   (likely starting with the single home page, about page, speaker submission & sponsor pages).