ByRob In light of Google’s recent (and not so recent) updates, there’s been a lot of talk about Search Engine Optimization being less relevant and less important. In truth, responsible SEO is more important than ever as more and more websites are competing for Google search results. However, there is some validity to the naysayers’ arguments…
ByRob “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” (Steve Jobs) What Internet entrepreneur or online marketer wouldn’t…
ByRob Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer marketing tactic.” This year’s buzzword? Content marketing! Once again, like “inbound marketing” last year and social media, blogging and SEO in years gone by, marketers…
ByRob A colleague of mine (David Sovka) wrote a blog post recently about what a waste of time and money banner ads are. While Dave is a very smart guy and a way more entertaining writer than I’ll ever be, he totally misses the opportunity presented by banner advertising. As someone who has (for the most…
ByRob There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….
ByRob A new Victoria BC healthcare directory is a one-stop resource for anyone who has been in a traffic accident, is living with a chronic condition, or who wants to improve their performance. Sponsored by our friends at Victoria lawyers Dinning Hunter, HealthcareVictoria.com is intended to be a one-stop, comprehensive directory of “complementary care ” healthcare professionals and…
ByRob How to Drive Sales Through Social Media Not all social networks are created equal when it comes to driving sales. Learn some tips on where to focus to achieve maximum ROI. Read more here. 5 Social Media Strategy Tips for Novices Have you been avoiding social media because you don’t know where to start? Here…
ByRob 8 Dangerous (But Common) Misconceptions About Email Marketing This blog post covers all of the common myths and misconceptions that plague the email marketing world, and debunk them once and for all. Read more here. Just How Important Is It to Be the No 1 Search Result? Showing up on the first page of search…
ByRob So, you’ve launched your search-optimized web site and are waiting and wondering when all the Google Search traffic will start arriving at your home page? Truth is, unless you extend your efforts into a meaningful link building strategy, you may be waiting a loooong time. For some companies in small markets, simply having a properly…
ByRob We recently had the pleasure of working with Alison at Kyla Kleaning, a local cleaning services company. While working from Kyla Kleaning it was very refreshing to hear about their focus on service, something that was echoed over and over again in the testimonials and recommendations they’ve garnered. From our perspective, we’re very proud of…
ByRob 10 Things That Can Destroy an Email Marketing Campaign Here are 10 ways to alienate customers and destroy an email marketing campaign – read more here. The 6 Top Mobile SEO Must-Knows Similar to traditional desktop sites, mobile sites, too, need to be optimized properly to perform to their full potential. Here are 6 “musts”…
ByRob 7 content strategy tips to construct awesome product pages & boost sales Want to learn how to use content to make a difference on the bottom line? In fact, content such a blog can divert users away from the buying cycle, as it is usually a separate section of the website without any calls to action or links…
