CTA — band vs section, 10 options

Options for the call-to-action that sits between the last content section and the footer. C1–C5 are bands (a strip attached to the footer — low commitment, small height, reads as part of the footer furniture). C6–C10 are sections (their own block above the footer — more room to persuade, but it is one more full section on an already long homepage). Every option uses the canonical B19 button, the brand hexagon, and the brand palette. Each stage shows the end of the page content above, the CTA, and the top of the footer below, so you can judge the transition — not just the CTA on its own.

BAND attached to the footer SECTION its own block above the footer
C1Band · baseline What home-v2.html has now (F2). Orange strip, statement left, phone + button right. Loud, one clear action, zero extra page height.
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C2Band · two-tone split — book | call Two actions, visually separated: orange side books, brown side calls. Gives the phone number its own territory instead of squeezing it next to the button.
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C3Band · dark, comb rail Same near-black as the footer, so the footer starts earlier and reads as one calm block; the orange comb rail on the top edge is the only accent. Quiet — the button carries the colour.
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C4Band · thin eyebrow The most restrained option — one line, off-white, ~56px tall. Use if the page already converts higher up (hero form) and the bottom only needs a reminder, not a pitch.
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C5Band · comb end C1 with room to breathe: a supporting line under the statement and a honeycomb cluster bleeding off the right end — the hive motif reappears at the bottom of the page, echoing the header.
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C6Section · centered hive The classic closing section, in the site's existing centered language (teal hexagon icon + uppercase Raleway heading). Calm, symmetrical, easy to read — costs ~230px of page.
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C7Section · split with photo Half orange panel, half photograph — the same split language the page already uses. Puts a human face next to the ask. Needs one real photo (November shoot); placeholder is labelled with its shot brief.
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Placeholder Photo — 720 × 360 Shot brief: two lawyers mid-conversation with a client across a table, office daylight, warm tones, eye-level, room on the left for cropping.
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C8Section · three hexagon actions Three honeycomb cells — call, email, book — as immediate clickable zones, matching how the client asked for practice areas to work. Serves people who want to phone as much as people who want a form.
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C9Section · quick form Converts on the spot instead of sending people back up the page: a three-field version of the hero form card. Strongest for lead capture, heaviest section — and it repeats the hero form, so only worth it if the hero form gets scrolled past.
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Tell us what happened

Two fields and a sentence is enough to start. We read every message ourselves and reply the same business day.

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Request a consultation

Your message is confidential and does not create a lawyer–client relationship.

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C10Section · full-bleed photo + overlay Most dramatic close: a full-width photograph darkened behind white type. Depends entirely on getting one strong photo (Victoria harbour / the new office). Flag: the client asked for no large hero imagery — check whether that rules this out at the bottom of the page too.
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Placeholder Shot brief: wide establishing photo — the new office exterior or Victoria harbour at golden hour, low contrast, no busy detail in the centre third where the type sits.
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