# Contractor Halo — `/contractorhalo/buy/` copywriting suggestions

Reference page (template structure): https://haloprograms.com/realestatehalo/buy/
Brand voice anchors:
- https://haloprograms.com/contractorhalo/
- https://haloprograms.com/contractorhalo/features/automated-marketing/
- https://haloprograms.com/contractorhalo/features/co-op-marketing/

This doc gives you contractor-specific buy-page copy section by section,
plus the differentiators that should drive the page.

---

## Positioning (read this first)

**Audience.** Residential contractors — HVAC, plumbing, electrical,
roofing, and remodeling. Operators who run trucks, dispatch techs, sell
equipment, sign maintenance agreements, and live or die by repeat
business and neighborhood reputation.

**The single biggest promise on this page.**
> *Up to 3× more repeat business.*

That number is already on the ContractorHalo homepage and in the
testimonials — bring it to the buy page early. It's the conversion
lever everything else supports.

**Three differentiators to lean on (in priority order):**

1. **Multi-year touch-point programs (3 / 5 / 7 years).** 36, 59, or
   82 scheduled touches per customer over the equipment-replacement
   cycle. No other CRM in the trades publishes that kind of cadence.
2. **SurroundMail.** When your truck is in a neighborhood, your name
   automatically hits the surrounding homes. It turns every job into
   a marketing event without lifting a finger.
3. **Co-op marketing with manufacturers.** Carrier, Trane, Lennox,
   Bradford White, Generac, and the distributors will *split your
   marketing costs* — but only if your campaigns hit their compliance
   requirements. ContractorHalo handles the logo placement, disclosures,
   and approval rules so you actually collect the co-op dollars instead
   of leaving them on the table.

Secondary angles to mention but not lead with: satisfaction surveys →
review generation, maintenance/service-contract reminders, QuickBooks
+ dispatch integration, 25-year track record with contractors.

---

## Section 1 — Hero

### Eyebrow
`Done-For-You Contractor Marketing · Annual Plan`

### H1 (drop-in)
**Service the job. We'll service the relationship.**

### H1 alternates (pick the voice that matches your brand)
- *Set it once. Win the next 7 years of repeat business.*
- *Up to 3× more repeat business — without spending more time on marketing.*
- *Every job you finish becomes the next job you book.*
- *Marketing that runs while your trucks do.*

### Sub-headline
> Personalized, done-for-you marketing for residential contractors —
> with white-glove onboarding, multi-year follow-up programs (36 to 82
> scheduled touches per customer), SurroundMail to every neighbor of
> every job you run, and co-op marketing that splits the bill with your
> manufacturers. Replies and leads come straight to your inbox.

### Buttons
- `VIEW PRICING` → `#pricing`
- `REQUEST DEMO` → `https://haloprograms.com/contractorhalo/request-demo/`

### Optional trust strip under the buttons
*Trusted by residential contractors since 2002. Up to 3× more repeat
business. 25+ year track record.*

---

## Section 2 — Sub-hero / "What's included"

### Section heading
**Everything handled for you — from the first install to the next call-back.**

### Lede
> You don't lift a finger. Our team gets you set up, then keeps your
> name in front of every past customer, every new neighbor, and every
> manufacturer partner — every month, for years.

### Bullet list (drop-in, contractor-specific)
- We set up your account, branding, and license numbers
- We upload your logo, truck photo, and disclosures
- We verify your sending domain
- We import your customer list — from QuickBooks, your dispatch system,
  or a clean CSV
- Monthly emails and postcards designed & written by our team
- 3 / 5 / 7-year follow-up programs mapped to the equipment-replacement
  cycle (36, 59, or 82 touch-points per customer)
- **SurroundMail postcards** sent to neighbors automatically whenever
  you complete a job nearby
- Satisfaction surveys after every visit — feeding online reviews and
  catching service issues before they become refunds
- Co-op marketing handled end-to-end with your manufacturers and
  distributors (logos, disclaimers, approval — all compliant)
- Sent on your behalf — on autopilot
- Replies and leads come straight to your inbox — you own the customer

---

## Section 3 — How It Works (four steps)

Keep the four-step structure from the Real Estate page; rewrite for
the trades.

**Header:** **How It Works**
**Sub-header:** *Four simple steps. Zero ongoing effort.*

### Step 1 — White-Glove Setup
*We set up your account, branding, license numbers, and disclosures.
We verify your sending domain and import your customers straight from
QuickBooks, your dispatch system, or your existing CRM — no CSV
gymnastics required.*

### Step 2 — We Design & Write
*Each month, our team designs and writes a personalized, professionally
branded email or postcard for you — built around the service calendar,
equipment-replacement timing, and the seasons that drive new jobs.*

### Step 3 — Sent on Autopilot
*We send it on your behalf — every month, automatically. Past customers
hear from you on a 3, 5, or 7-year cadence. Every neighbor of every job
you run gets a SurroundMail postcard. Manufacturer co-op campaigns go
out fully compliant.*

### Step 4 — Booked Jobs in Your Inbox
*Survey responses, replies, and new lead forms come straight to your
team — so the next job gets booked while you're still in the truck.*

---

## Section 4 — Bonus block

Replace the "Marketing Store" block on the Real Estate template with:

### Section heading
**Bonus: Free Access to the Contractor Halo Marketing Store**

### Body
> *Unlock additional services at member pricing — SurroundMail postcard
> blasts, Every Door Direct Mail (EDDM) for new service areas, seasonal
> tune-up campaigns, co-branded mailers with your equipment partners,
> truck-wrap and uniform branding kits, and the best value in the
> trades: multi-year follow-up programs with 36 to 82 scheduled
> touch-points per customer.*

### Sub-heading under it
**Invest in your customers — invest in your next 25 years.**

---

## Section 5 — Plans & Pricing intro

### Section heading (above the toggle + table)
**Pick the plan that fits your truck count.**

### Lede
> Every plan is the full done-for-you service — billed annually. Pick
> the tier that matches your customer list and team size. All plans
> include multi-year follow-up, SurroundMail credits, and access to the
> Contractor Halo Marketing Store at member pricing.

### Optional micro-line right above the toggle
*Annual billing saves ~16% vs monthly. Annual plans billed upfront.*

---

## Section 6 — Optional: trust / "why contractors pick us"

The Real Estate page doesn't have this section. For Contractor Halo it
earns its space because the buyer is comparing you against generic CRMs
(HouseCallPro, ServiceTitan, Jobber). Place between "How It Works" and
"Bonus".

### Section heading
**Built for the trades, not bolted onto them.**

### Three-column grid (suggested)

**Cycle-aware**
Furnaces don't break on a 30-day drip cadence. Our follow-up programs
run 3, 5, and 7 years deep — 36 to 82 scheduled touches per customer
— so you're still in their inbox when the equipment finally goes.

**Neighborhood-aware**
SurroundMail turns every install, repair, and replacement into a
marketing event. Your trucks pull up, and the neighbors get a postcard
the next week. Built for how trade work actually spreads.

**Co-op-aware**
Carrier, Trane, Lennox, Bradford White, Generac, and the distributors
will pay for half your marketing — if your campaigns hit their compliance
rules. We handle the logos, disclosures, and approvals so you actually
collect the dollars.

---

## Section 7 — Optional results / proof block

The homepage already lists outcome stats (*CRM Adoption Rate, More
Repeat Business, Customer Satisfaction Rating, Survey Response Rate,
Email Open Rate*). Pull those same numbers onto the buy page — they
convert. Format suggestion:

### Section heading
**Real, measurable results.**

### Sub-headline
*Across 25 years of residential contractors, the average ContractorHalo
customer sees:*

Then four to five stat tiles using the same metric labels the homepage
uses. (Fill in the current numbers from marketing.)

---

## Section 8 — Optional FAQ

If you add one (the RE page doesn't, but it removes friction on
pricing pages), these are the questions contractors actually ask:

1. **Will this work with my dispatch system and QuickBooks?**
   Yes. ContractorHalo integrates with QuickBooks and most dispatch
   systems out of the box. Enterprise tiers add custom API integration
   for any system we don't already cover.

2. **What's SurroundMail exactly?**
   When your team completes a job, ContractorHalo automatically sends
   a postcard to the surrounding homes letting the neighbors know
   you're in the area. It's the single highest-ROI feature in the
   trades — every job becomes its own marketing event.

3. **How do the multi-year programs work?**
   You pick a 3, 5, or 7-year program for each customer type. We then
   schedule 36, 59, or 82 touch-points across that window — service
   reminders, maintenance prompts, seasonal tune-ups, holiday cards,
   satisfaction surveys, and equipment-replacement nudges, all
   personalized to that customer.

4. **What about co-op marketing money?**
   Most of our customers' biggest ROI win is the co-op dollars they
   start collecting in year one. We handle the manufacturer compliance,
   logo placement, and approval submissions for Carrier, Trane,
   Lennox, Bradford White, Generac, and most major distributors.

5. **How fast can we go live?**
   Most accounts go live within 5 business days of upload. Priority
   onboarding (Pro and Enterprise) cuts that to 2 business days.

6. **What happens to leads and survey responses?**
   They come directly to your inbox and your team's CRM views. You
   own the customer and the relationship. We never sit between you
   and your jobs.

---

## Section 9 — Bottom strip (under the pricing table)

The bottom strip on the Real Estate page reads:

> Print mail, EDDM & on-demand mktg available in the Contractor Store
> | All plans auto-renew | Annual plans billed upfront

For the contractor buy page, keep that wording (it already references
the Contractor Store correctly) — or sharpen it to:

> SurroundMail, EDDM & on-demand campaigns available in the Contractor
> Halo Marketing Store | All plans auto-renew | Annual plans billed
> upfront

---

## Section 10 — Optional testimonial pull

The Gary Marowske quote from Flame Heating already exists on the
contractor homepage. Use a tight pull-quote of it near the bottom of
the buy page:

> *"We've been using ContractorHalo since 2002. Our Gold Plan service
> contracts are up. Our referrals are up. The neighbor postcards work.
> With 70 trucks on the road, we have to spend our marketing money
> effectively — and this is where it goes."*
>
> **Gary Marowske, President** — Flame Heating, Cooling, Plumbing & Electrical

(Pull the canonical wording from the homepage; the above is a tight edit.)

---

## Quick "drop-in" version (if you want to skip choices)

If you just want one ready-to-paste pass without alternates, use:

- **Eyebrow:** Done-For-You Contractor Marketing · Annual Plan
- **H1:** Service the job. We'll service the relationship.
- **Sub-hero:** [Section 1 sub-headline above]
- **What's included:** [Section 2 bullets above]
- **How It Works:** [Section 3 four steps above]
- **Bonus:** [Section 4 above]
- **Pricing intro:** [Section 5 above]
- **Bottom strip:** [Section 9, "sharpened" version]

Skip sections 6, 7, 8, and 10 on v1 if you want a one-to-one structural
match with the Real Estate page. Add them later if pricing-page
conversion needs a lift — the trust grid (Sec 6) and the testimonial
pull (Sec 10) usually move the needle hardest for contractor audiences.

---

## Page-clone fixes (if you start by cloning `/realestatehalo/buy/`)

- [ ] Page `<title>` → `Buy | Contractor Halo`
- [ ] Meta description → rewrite from Section 1 sub-headline
- [ ] `REQUEST DEMO` button → `/contractorhalo/request-demo/`
- [ ] Bonus section heading → *Free Access to the Contractor Halo Marketing Store*
- [ ] Hero sub-headline mentions "real estate agents and teams" → swap to
      "residential contractors"
- [ ] Bottom strip: confirm it says "Contractor Store" (the Real Estate
      page already does — leave it, or sharpen per Section 9)
- [ ] Pricing labels — the existing Contractor pricing table already
      uses the right labels (Contractor Store access, Co-op mktg ready,
      etc.) — no swaps needed