Protecting Your Business Starts With Three Simple Steps
Ten treatments, in two groups. 1–5 hold the chosen layout — image left, steps
right — and vary only how much step one is emphasised inside it. 6–10 break step one out
structurally, giving it its own position rather than its own styling. Copy is verbatim throughout
except where a board is explicitly marked with a drafted label.
The argument being tested is Adi's and it is a good one: steps two and three are impossible
without step one, and close to useless without it. The assessment is the door; the plan and the ongoing work
are what happens after you walk through it. Three equal numbered rows say the opposite — they say these
are three comparable things. So the question is not whether to emphasise step one but how far, and
what is lost when the sequence stops looking like a sequence.
On suggesting copy. Two boards carry a drafted label on step one. Those words are
suggestions for AISV, not decisions — content is their lane on this project and the brand
story writes no such label. They are tagged on the board so nobody mistakes a mockup for an approval. Everything
else on every board is the brand story's own wording.
The image keeps the treatment used in the hero and the sections above: a LAW #FFFAEB block the
same size, offset behind it.
1Equal steps — the controlThe chosen layout as it stands: three steps, one weight. Everything below is measured against this. It reads cleanly and it makes the claim Adi disagrees with — that these are three comparable things.
Protecting Your Business Starts With Three Simple Steps
Image placeholder1/1 · subject open — the steps are a process, not a place
1Assess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a ConsultationTake the Business Legal Health Assessment
2Step one’s numeral filledThe lightest possible emphasis: step one’s number sits in a filled gold disc, two and three keep the outline. Nothing moves, nothing is added, and the sequence is intact — the eye simply starts in the right place. If this is enough, the rest are unnecessary.
Protecting Your Business Starts With Three Simple Steps
Image placeholder1/1 · subject open — the steps are a process, not a place
1Assess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a ConsultationTake the Business Legal Health Assessment
3Step one on a warm panelStep one sits on LAW #FFFAEB with real padding; two and three stay plain. The panel says “this one is different” without saying anything about the other two, and it rhymes with the questions panel further up the page.
Protecting Your Business Starts With Three Simple Steps
Image placeholder1/1 · subject open — the steps are a process, not a place
1Assess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a ConsultationTake the Business Legal Health Assessment
4Two and three quietenedThe inversion: step one stays as it is and steps two and three drop in weight and colour. Nothing is added at all — the emphasis comes from taking weight away, which is the same move that worked on the questions panel. The risk is that it makes the later steps look optional rather than subsequent.
Protecting Your Business Starts With Three Simple Steps
Image placeholder1/1 · subject open — the steps are a process, not a place
1Assess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a ConsultationTake the Business Legal Health Assessment
5Step one carries the CTAImage now 2:3 portrait, per Adi. The assessment button moves out of the section footer and into step one, where the thing it does is described. The strongest emphasis available without changing the layout, because it turns step one from a description into an action. Note the section then ends on one CTA rather than the pair.
Protecting Your Business Starts With Three Simple Steps
Image placeholder2/3 · subject open — the steps are a process, not a place
1Assess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
Take the Business Legal Health Assessment
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a Consultation
6Step one beside the imageStep one takes the row next to the image; two and three run full width beneath. The picture now illustrates the assessment specifically rather than the section generally, which is the version Adi wanted to see. The sequence survives because one is still first — it just has more room than the others.
Protecting Your Business Starts With Three Simple Steps
Image placeholder1/1 · the assessment — what step one actually is
1Assess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a ConsultationTake the Business Legal Health Assessment
7Step one as a dark cardStep one on NIGHT beside the image, two and three light beneath it. The most emphatic of the ten: a dark card reads as a different kind of object, not a heavier version of the same one. It also uses the page’s existing device — the NIGHT box in the section above holds the way out, and this one holds the way in.
Protecting Your Business Starts With Three Simple Steps
Image placeholder1/1 · the assessment — what step one actually is
1Assess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
Take the Business Legal Health Assessment
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a Consultation
8Step one full width, two and three pairedStep one spans the container above the image row; two and three sit side by side beneath as a pair. Says plainly that one comes first and the other two follow together — which is closer to how the process actually works than a 1-2-3 ladder.
Protecting Your Business Starts With Three Simple Steps
1Assess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
Image placeholder1/1 · subject open — the steps are a process, not a place
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a ConsultationTake the Business Legal Health Assessment
9Step one labelledStep one beside the image, carrying a drafted label above its heading. A word does what styling has to imply, and it is the cheapest possible emphasis — but it is new copy, so the label is tagged as a suggestion for AISV rather than a decision.
Protecting Your Business Starts With Three Simple Steps
Image placeholder1/1 · the assessment — what step one actually is
1Start here drafted label — AISV’s to confirmAssess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a ConsultationTake the Business Legal Health Assessment
10Step one as the whole section’s subjectStep one gets the image, a label, a warm panel and the CTA; two and three are compressed to a two-column strip beneath, without body copy carrying the same weight. The furthest this can be pushed. Judge whether it still reads as three steps — at some point emphasis stops clarifying a sequence and starts dismantling it, and this board is here to find that point.
Protecting Your Business Starts With Three Simple Steps
Image placeholder1/1 · the assessment — what step one actually is
1Start here drafted label — AISV’s to confirmAssess
Take the Business Legal Health Assessment to identify potential gaps, risks, and areas that may need attention.
Take the Business Legal Health Assessment
2Prioritize
Meet with Equinox to discuss your business, understand your most important legal needs, and create a practical plan.
3Protect and Grow
Put the right contracts, policies, documents, and ongoing legal support in place so you can lead your business with confidence.
Book a Consultation