AISV’s copy is unchanged in all six, including the unresolved revenue threshold.
Three faults and one open item.Eight bounded rows on white: every other section has
now lost its grey-bordered boxes, so eight of them here are both invisible against their ground and the last of a
device the page has abandoned. Eight identical ticks, the same fault section 7 had, since a mark repeated
eight times distinguishes nothing. No call to action, in the one section where the reader has just decided
whether they are the customer. And the open item stays visible on every board: the revenue threshold is marked
"AISV to confirm" because AISV’s deck and their brand story disagree on how large the target business is, so the
number is not ours to choose.
On the image. This is the section whose subject most wants a photograph of a person, since it
is literally about who the reader is, and it is where the client’s rule bites hardest: no stock photographs of
people, including as placeholders. There is also no usable file in the project, and the audit done for section 7
applies unchanged. So the image boards use the sanctioned labelled slot, and what has to fill it is a workplace, a
place or an object that reads as a growing company, never its owner. That remains a client input.
ANo boxes, two columnsNo imageThe baseline with the faults fixed and no picture at all: the eight #E4E4E4 boxes go, hairlines separate the rows, and the section finally gets a call to action, which a qualification list badly needs. A reader who has just decided they are the customer should have something to do about it.
Who It Is For
Built for Entrepreneurs Leading Growing Companies
Equinox Business Law is designed for business owners who have built a successful company and need a more strategic approach to legal support.
You may be a strong fit if:
Your company generates more than approximately [revenue threshold: AISV to confirm] in annual revenue
Your business has employees, contractors, clients, and commercial agreements
Your legal needs are becoming more frequent or complex
You are spending heavily on traditional legal retainers
You rely on project-based legal help but want more consistent support
You need experienced counsel but are not ready to hire a full-time attorney
You want predictable legal costs and fewer surprises
You want legal guidance that supports the business, not just individual transactions
Take the Business Legal Health Assessment
BCriteria left, portrait rightPhotograph 4:5The ordinary split, kept INSIDE the container and with the picture on the right, because section 4 is a full-bleed photograph on the left running the band’s full height. Same family, mirrored and contained, so the two never read as the same device. It gives the image the most presence of the five and is therefore the most demanding to source.
Who It Is For
Built for Entrepreneurs Leading Growing Companies
Equinox Business Law is designed for business owners who have built a successful company and need a more strategic approach to legal support.
You may be a strong fit if:
Your company generates more than approximately [revenue threshold: AISV to confirm] in annual revenue
Your business has employees, contractors, clients, and commercial agreements
Your legal needs are becoming more frequent or complex
You are spending heavily on traditional legal retainers
You rely on project-based legal help but want more consistent support
You need experienced counsel but are not ready to hire a full-time attorney
You want predictable legal costs and fewer surprises
You want legal guidance that supports the business, not just individual transactions
Take the Business Legal Health Assessment
CA picture between the promise and the qualificationPhotograph 4.7:1The image sits between the lead and the list, so it separates "here is what we are" from "here is whether that is you". A wide crop is also the easiest brief to fill from non-people stock, and at 280px it is a pause rather than a feature. Of the image options this is the one that changes the reading of the section rather than just decorating it.
Who It Is For
Built for Entrepreneurs Leading Growing Companies
Equinox Business Law is designed for business owners who have built a successful company and need a more strategic approach to legal support.
You may be a strong fit if:
Your company generates more than approximately [revenue threshold: AISV to confirm] in annual revenue
Your business has employees, contractors, clients, and commercial agreements
Your legal needs are becoming more frequent or complex
You are spending heavily on traditional legal retainers
You rely on project-based legal help but want more consistent support
You need experienced counsel but are not ready to hire a full-time attorney
You want predictable legal costs and fewer surprises
You want legal guidance that supports the business, not just individual transactions
Take the Business Legal Health Assessment
DSquare beside the headingPhotograph 1:1A 300px square next to the heading and lead, with the criteria running full width beneath. The picture is an accent on the promise rather than a wall beside the list, which suits a client who asked for fewer images. It is also the cheapest to replace later: at 300px almost any competent non-people photograph holds, where a full-height panel exposes every weakness in a source.
Who It Is For
Built for Entrepreneurs Leading Growing Companies
Equinox Business Law is designed for business owners who have built a successful company and need a more strategic approach to legal support.
You may be a strong fit if:
Your company generates more than approximately [revenue threshold: AISV to confirm] in annual revenue
Your business has employees, contractors, clients, and commercial agreements
Your legal needs are becoming more frequent or complex
You are spending heavily on traditional legal retainers
You rely on project-based legal help but want more consistent support
You need experienced counsel but are not ready to hire a full-time attorney
You want predictable legal costs and fewer surprises
You want legal guidance that supports the business, not just individual transactions
Take the Business Legal Health Assessment
EThe picture inside the listPhotograph 3:4The two-column grid becomes three and the third is the image, so the photograph sits inside the qualification rather than beside it and cannot be scrolled past without the copy. A small slot in a third of the container is an advantage rather than a compromise, for the same reason as D.
Who It Is For
Built for Entrepreneurs Leading Growing Companies
Equinox Business Law is designed for business owners who have built a successful company and need a more strategic approach to legal support.
You may be a strong fit if:
Your company generates more than approximately [revenue threshold: AISV to confirm] in annual revenue
Your business has employees, contractors, clients, and commercial agreements
Your legal needs are becoming more frequent or complex
You are spending heavily on traditional legal retainers
You rely on project-based legal help but want more consistent support
You need experienced counsel but are not ready to hire a full-time attorney
You want predictable legal costs and fewer surprises
You want legal guidance that supports the business, not just individual transactions
Take the Business Legal Health Assessment
FNumbered, picture closing the sectionPhotograph, full bleedNo ticks at all: the eight criteria are numbered, which also quietly says the list is finite and countable, and a full-bleed band closes the section beneath the call to action. The picture becomes the join into section 10 rather than a companion to the text. Note it would make a third full-bleed moment after sections 2 and 4.
Who It Is For
Built for Entrepreneurs Leading Growing Companies
Equinox Business Law is designed for business owners who have built a successful company and need a more strategic approach to legal support.
You may be a strong fit if:
01Your company generates more than approximately [revenue threshold: AISV to confirm] in annual revenue
02Your business has employees, contractors, clients, and commercial agreements
03Your legal needs are becoming more frequent or complex
04You are spending heavily on traditional legal retainers
05You rely on project-based legal help but want more consistent support
06You need experienced counsel but are not ready to hire a full-time attorney
07You want predictable legal costs and fewer surprises
08You want legal guidance that supports the business, not just individual transactions
Take the Business Legal Health Assessment
GCriteria left, picture at full column heightPhotographOption B with the grid stretched instead of top-aligned, so the picture runs the full height of the copy beside it and both columns end on the same line. Board B is left above for comparison. One consequence to hold on to: the slot no longer has a fixed shape. The copy makes it roughly 3:4 today, but it squares up if AISV cuts a criterion and narrows if they add one, so the source must be cropped by object-fit rather than pre-cut, and it has to be a subject that survives being read taller or shorter. A place or a texture does; an object centred in its frame does not. If the shape ends up too narrow, widen the image TRACK from .76 to about .9 rather than setting a height.
Who It Is For
Built for Entrepreneurs Leading Growing Companies
Equinox Business Law is designed for business owners who have built a successful company and need a more strategic approach to legal support.
You may be a strong fit if:
Your company generates more than approximately [revenue threshold: AISV to confirm] in annual revenue
Your business has employees, contractors, clients, and commercial agreements
Your legal needs are becoming more frequent or complex
You are spending heavily on traditional legal retainers
You rely on project-based legal help but want more consistent support
You need experienced counsel but are not ready to hire a full-time attorney
You want predictable legal costs and fewer surprises
You want legal guidance that supports the business, not just individual transactions
Take the Business Legal Health Assessment
HSection 4’s size, mirroredPhotograph · full bleedThe picture at the size it has in The Guide: full bleed, running the whole height of the band, with the copy column carrying the padding so there is no strip above or below it. Mirrored to the RIGHT, because section 4 has it on the left. This is the page’s strongest image device and mirroring is what keeps it a device rather than a pattern. The section’s height is set by the copy, so the picture must be cropped by object-fit, not pre-cut.
Who It Is For
Built for Entrepreneurs Leading Growing Companies
Equinox Business Law is designed for business owners who have built a successful company and need a more strategic approach to legal support.
You may be a strong fit if:
Your company generates more than approximately [revenue threshold: AISV to confirm] in annual revenue
Your business has employees, contractors, clients, and commercial agreements
Your legal needs are becoming more frequent or complex
You are spending heavily on traditional legal retainers
You rely on project-based legal help but want more consistent support
You need experienced counsel but are not ready to hire a full-time attorney
You want predictable legal costs and fewer surprises
You want legal guidance that supports the business, not just individual transactions
Take the Business Legal Health Assessment
ISection 4’s size, same sidePhotograph · full bleedThe identical arrangement with the picture on the LEFT, exactly as section 4 has it. Drawn so the repetition can be judged rather than described: two full-bleed photographs on the same side, five screens apart, stop reading as two deliberate moments and start reading as the page’s default. Worth a look, then almost certainly worth rejecting in favour of H.
Who It Is For
Built for Entrepreneurs Leading Growing Companies
Equinox Business Law is designed for business owners who have built a successful company and need a more strategic approach to legal support.
You may be a strong fit if:
Your company generates more than approximately [revenue threshold: AISV to confirm] in annual revenue
Your business has employees, contractors, clients, and commercial agreements
Your legal needs are becoming more frequent or complex
You are spending heavily on traditional legal retainers
You rely on project-based legal help but want more consistent support
You need experienced counsel but are not ready to hire a full-time attorney
You want predictable legal costs and fewer surprises
You want legal guidance that supports the business, not just individual transactions
Take the Business Legal Health Assessment
If you want one: C. It is the only image option where the picture changes how the section
reads rather than decorating it, separating "here is what we are" from "here is whether that is you", and a wide
crop is by some way the easiest brief to fill without people in it. D is the pick if the image should be small and
easy to replace; A if the section is better with none at all.
