Section 11, The Assessment: thirty-seven treatments
AISV’s copy is unchanged in all six.
The icon count in the build’s own note is now out of date. It records "this takes Direction B
to 19 icons" against a brief that allows eleven. Since that was written, sections 6, 9 and 10 have all given their
icons back, so the page stands at twelve: four on the section 5 badges and these eight. The
departure is one icon, not eight, which changes the decision: it is now a fair question of whether these eight
earn their place, not a budget problem. Two boards keep them (B and E) and four drop them; dropping them puts the page at four of eleven.
One thing the build got right and every board keeps: the cells are not pills. A bordered shape
with a radius is the shape of a button, and this section has a real button directly beneath it. Two things that
look alike and behave differently is the mistake worth avoiding here, so no board gives an area its own rounded
edge.
What is weak: the bounded field is drawn in #E4E4E4 on white, the last of the near-invisible
borders every other section has shed. And this is the page’s transitional conversion, the assessment the marketing
plan makes the front door, yet the button sits under a list of eight nouns like a footnote. Two boards move it.
Ground: section 10 above is tint and section 12 below is NIGHT, so white or cream hold here. NIGHT is not
available, since the final call to action owns it and would lose its arrival.
ANo icons, a ruled indexNo iconsThe eight areas as four ruled columns and nothing else. It drops eight icons, which takes the whole page from twelve to four against a brief that allows eleven, and it removes the last near-invisible #E4E4E4 field on the page. The question it asks is a fair one: do eight small pictures of a contract, a lock and a shield tell a reader anything the eight words do not?
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BIcons kept, field replaced by rulesEight iconsThe icons and their tinted holders stay, exactly as they were argued for in the build, but the bounded field becomes eight ruled cells with air between them. The holder is the part worth keeping: it gives every cell an identical anchor so the field reads evenly however long the label is, which is why it beat a bare icon above text. This is the minimum change.
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CArgument and button left, coverage rightNo iconsThe heading, the two paragraphs, the button and the supporting line hold the left column; the eight areas run down the right in two columns. The call to action stops being a footnote under a list of nouns and sits inside the argument, which matters here more than anywhere: this is the transitional conversion the marketing plan makes the front door.
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DOne wrapped lineNo iconsThe eight areas set as a single wrapped run at 19px, separated by dots. Coverage of a domain reads faster as a SET than as a grid, and a grid of eight cells implies eight separate things when the copy says they are one assessment. It is by far the most compact treatment and the one that gets the reader to the button quickest.
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EOn cream, white inset fieldEight iconsThe ground changes rather than the layout: the band goes to cream and the eight sit in a white block with no border, so containment comes from material instead of from a line. It also gives the assessment its own colour, which is defensible for the page’s second most important conversion. Section 8 is the only other cream band and it is three screens away.
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FThe call to action leadsNo iconsThe button moves up beside the heading behind a gold rule, and the eight areas follow underneath as evidence, labelled "What it looks at". It inverts the section: the assessment is the offer and the eight nouns are its specification, not its preamble. Of the six this is the one most likely to be measured as an improvement rather than judged as one.
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GSection 5’s device, one tile per areaWhat We Do deviceEach of the eight gets its own NIGHT tile with a badge breaking out of the lower right corner. The badge crosses onto the white BAND rather than onto a cell body, so its ring is the band colour. It is the most literal transfer of the What We Do device, and the thing to judge is weight: eight dark tiles, three screens after a full NIGHT band in section 6 and one screen before another in section 12. The badge is 44px, not section 5’s 52px, because at a quarter width that ratio drowns the label; the row gap opens to 56px so an overhanging badge cannot collide with the row beneath it.
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HThe device used once, around all eightWhat We Do deviceOne strip, one badge, one white body holding the eight labels in four columns. It is the closest to how section 5 actually reads, since there the device wraps a group and its contents rather than a single word, and it says what the copy says: this is ONE assessment, not eight things. The strip heading "Potential gaps it identifies" is new copy and would go to AISV; their own line ends with "involving:" so it could carry that instead.
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IThe strip without the badgeWhat We Do deviceEight white cells each headed by a NIGHT label bar and nothing else. It keeps the family resemblance to section 5 at a fraction of the weight, and it is the only one of the three where the eight still read as a field of equal coverage rather than as eight objects. It is also the least like section 5, which may be the point or may be the problem.
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JBadge at the top, label at the footG refinedThe badge breaks UPWARD out of the top right corner and the label sits bottom aligned, so every tile finishes on the same line whether its label runs to one line or two, and the two-line label grows up into space that was empty in G anyway. The tile’s bottom edge is clean, which is what stops the button below looking crowded, and the overhang lands in the air under the intro paragraph where there was already room. Gaps are 44 by 24 rather than 56 by 24, so the grid reads as one field instead of two rows.
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KBadge inside, no break-outG refinedThe badge sits inside the tile at the top left in a translucent white holder, with the label at the foot. It gives up the break-out entirely, so it loses the visible link back to section 5, and in exchange nothing overhangs, nothing collides, and the grid is a plain even field. If G looked untidy because a circle was half outside a box, this is the answer that removes the cause rather than repositioning it.
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LBadge kept at the foot, tile shortenedG refinedThe break-out stays exactly where G had it and the hole is closed by making the tile short enough that the label sits directly above the badge, with 78px of right padding so the two never touch. It is the closest to what you already picked, and the densest: eight short bars rather than eight panels. Worth comparing against J, since the only real difference is whether the overhang points into the air above the grid or into the gap beneath it.
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MThe button at the centre of the coverageFour areas left, four right, and the call to action in a 320px column between them, vertically centred. The button stops being something you reach after the list and becomes the thing the list surrounds, which is the right emphasis for the page’s transitional conversion. It is also the only board where the supporting line sits with the button instead of trailing the section.
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NOne row of eightThe eight compressed into a single row of narrow columns divided by hairlines, icons above labels. Coverage of a domain read as one band rather than as a grid of cells, and by a distance the shortest treatment here. At an eighth of the container each column is about 148px, so the type drops to 14.5px and two-word labels wrap: this trades legibility for compression, which is fair for eight short nouns and would break immediately if AISV added a ninth.
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OCentred, to pair with section 10A page decision rather than a section one. Section 10 directly above was set to a centred 800px column earlier in the build, so a centred section 11 makes the two a pair rather than leaving this one an odd neighbour. The eight areas stay left-aligned inside their cells, because centring eight short labels would leave nothing for the eye to line up on. Judge it by scrolling from section 10 into this one, not by looking at the board alone.
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PThe areas as a checklistTwo columns of four, each area on one line with a small icon holder inline rather than stacked above it. It is the plainest reading: a list of what the assessment covers, set the way a list is set. It uses the least vertical space of any board that keeps the icons, and the inline holder means a long label wraps under itself rather than pushing the icon out of alignment.
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QThe countA 132px numeral against the eight names: the section states how much ground it covers before it names the ground. Scale contrast is the most reliable elegance available in a one-typeface system and this is one of the few places on the page still free to use it, since neither section 3 nor section 7 took it. The caption under the numeral is new copy and would go to AISV.
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08
areas of the business the assessment looks at
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RThe call to action as a bandThe button stops being a button under a list and becomes a NIGHT band across the full container, carrying the supporting line beside it in gold. It is the most unmissable placement on the sheet, which is defensible for the conversion the marketing plan calls the front door. Weigh it against the page though: section 12 immediately below is a full NIGHT band, so this puts a dark band directly above another one.
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SThe section as one objectCoverage on white to the left, the offer on cream to the right, both inside a single bounded object. It is the only board where the eight areas and the button are the SAME thing rather than a list and its footnote, and the two grounds mean the offer is a different material rather than a louder version of the same one. "Two minutes, no cost" is new copy and unverified: nobody has confirmed how long the assessment takes.
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What it looks at
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TWhat comes backThe only board that shows the assessment’s OUTPUT rather than its scope: a report panel listing the eight areas, drawn EMPTY. No scores, no ratings, no colours. Read the caution before judging the layout. Nobody has confirmed what the assessment actually returns; the live version is a Typeform embed and the project has never established whether it produces anything per-area at all. That is why the meters are blank, and it is why this board must not reach the client until AISV answers the question. Showing a result the product does not produce is a different order of mistake from choosing the wrong layout.
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UInfobox with the missing line shownInfoboxThe real infobox shape: icon, heading, and a line of description under it. AISV wrote eight nouns and no descriptions, so the line is drawn as a labelled gap in the same grey bracket style as the revenue threshold in section 9, and the two then read as one open item rather than as an oversight. It is the strongest of these four and the only one that cannot be built without AISV. Section 5 already lists what falls under contracts, employment and risk, so the raw material for eight one-line descriptions exists; turning it into copy is theirs.
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[one line on what this covers: AISV to write]
Employment and HR
[one line on what this covers: AISV to write]
Corporate governance
[one line on what this covers: AISV to write]
Intellectual property
[one line on what this covers: AISV to write]
Privacy and cybersecurity
[one line on what this covers: AISV to write]
AI-related liability
[one line on what this covers: AISV to write]
Client and vendor relationships
[one line on what this covers: AISV to write]
Business policies and documentation
[one line on what this covers: AISV to write]
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VInfobox from an index and a ruleInfoboxNo new copy at all: an index, a hairline, and the label pushed to the foot of the box. The box earns itself through structure rather than through description, and every one is identical in height whether its label runs to one line or two, which is what the first attempt at this grid could not manage. The index also says the set is finite and countable.
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01
Contracts
02
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03
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04
Intellectual property
05
Privacy and cybersecurity
06
AI-related liability
07
Client and vendor relationships
08
Business policies and documentation
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WGround instead of border, icon in the cornerInfoboxThe box is a tint ground rather than a line, with the icon in a white square at the top right and the label at the foot. It removes the last near-invisible #E4E4E4 border on the page and reads as eight solid objects rather than eight outlines. Note it puts tint back into a white band one screen after section 10, which is entirely tint, so check the two together.
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XFour rows of two, larger boxesInfoboxEight boxes at half the container width instead of a quarter, icon left and label right, vertically centred. Fewer, larger boxes read as information cards where eight narrow ones read as chips, and at this width no label wraps, which removes the alignment problem entirely. The cost is height: this is roughly twice the depth of a four-across grid.
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L1L, measured and evenedL refinedThe same arrangement you picked, with the two numbers that were wrong put right. Right padding drops from 78px to 70, which is what a 40px badge sitting 18px from the edge actually needs, and that alone puts "privacy and cybersecurity" back on one line. Height is fixed at 92px rather than left to min-height, so all eight tiles match across both rows whether their label wraps or not. Gaps go to 40 by 24 instead of 44 by 24.
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L2The badge on the cornerL refinedThe badge moves out on BOTH axes and sits on the tile’s corner rather than on its bottom edge. A circle on a corner reads as a deliberate ornament; a circle on an edge reads as a circle that slipped. It needs the column gap opened to 40px to match the row gap, which also makes the grid rhythm even in both directions for the first time on this sheet.
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L3The tile as a barL refinedThe tile drops to 72px and the label and badge sit on one line, vertically centred, with the badge inside the tile in a translucent holder rather than breaking out. The tile stops being a panel with something stuck to it and becomes a single object. It is the tidiest of the three and the shortest, and the trade is that it gives up the break-out entirely, which was the part that referenced section 5.
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YWoven rowsEight cells on an eight-column grid, each spanning two, with the second row started half a column in so the two rows interlock rather than stack. The offset is the only device; there is no border, no badge and no icon holder beyond a white square on tint. It gives the grid a rhythm without adding anything, and it is the cheapest way to stop eight equal cells reading as a table. The right edge of the second row runs short by half a column, which is either the point or the objection.
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ZA closed matrix, the button inside itThree by three: eight areas and the call to action as the NINTH cell, all inside one bounded field drawn by 1px gaps. The button stops sitting under the coverage and becomes part of it, and the grid finally closes instead of leaving a gap where a ninth cell would be. It is the same device section 2 was offered and, of everything on this sheet, the one that most makes the section a single object rather than a list plus a button.
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AAThe swirl as the groundThe client’s own swirl at 10 percent behind an 820px two-column list. It is the brand’s file, never a redraw, which is the rule that ended the earlier hero experiment, and the design direction already names the gradient and the swirl as the default when a section needs relief. It also answers something no other board here does: this section has no image and no colour of its own, and a mark at 10 percent gives it both without adding an object. Check it against the hero, which is the only other place the swirl could appear.
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M1The bar, two columns, badge out rightL3, badge outL3’s 72px bar kept exactly, with the badge moved outside the right edge and centred on it. The grid drops to two columns because that is what the height requires: at four columns two of the eight labels wrap and a 72px bar cannot hold a second line. At two columns every label has about 300px to spare, nothing wraps, and all eight bars are identical. The column gap is 48px so the overhanging badge never touches its neighbour.
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M2Four columns, bar raised to 88pxL3, badge outThe four-column shape and the 88px box are kept exactly, and the badge now breaks DOWNWARD out of the bottom edge instead of sideways. The gaps swap with the axis: the column gap returns to 24px because nothing crosses sideways any more, and the row gap opens to 44px because a badge hanging 20px below its tile would otherwise land in the row beneath, which only shows on the second row and is where that mistake usually survives review.
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M3The badge leads the rowL3, badge outM1 with the badge on the LEFT and the tile calmed from NIGHT to FREEDOM tint. Softening the tile inverts which element carries the weight: on NIGHT the tile was the dark object and the badge vanished into it, needing a white ring to be visible at all; on tint the badge is the only dark thing in the section, so it stops being an ornament on a panel and becomes what the eye lands on. The label moves to NIGHT and sits at 10.7:1 on tint, so nothing is lost in legibility. The badge still opens each row rather than closing it, reading as a marker in the margin rather than an ornament at the end. Note the field is inset 20px so the tiles’ own left edge stays on the container line, which makes this board measurably narrower than the others; that is the cost of any badge with a negative left, and it is the same trade the corner badge made earlier on this sheet.
The Assessment
How Legally Healthy Is Your Business?
You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.
The Business Legal Health Assessment can help you identify potential gaps involving:
Contracts
Employment and HR
Corporate governance
Intellectual property
Privacy and cybersecurity
AI-related liability
Client and vendor relationships
Business policies and documentation
Take the Business Legal Health Assessment
Get a clearer picture of where your business is protected and where it may need attention.
N1FREEDOM tint tile, NIGHT badgeM2, calmerThe tile drops to the page’s own tint and the badge stays NIGHT, so the badge becomes the only dark object in the section instead of hiding inside a dark tile. Label 10.7:1, glyph 12:1, and the badge reads at 12:1 against the white band it breaks onto. It also removes eight dark blocks from the screen directly above section 12, which is a full NIGHT band, so the final call to action arrives with more force.
The Assessment
How Legally Healthy Is Your Business?
You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.
The Business Legal Health Assessment can help you identify potential gaps involving:
Contracts
Employment and HR
Corporate governance
Intellectual property
Privacy and cybersecurity
AI-related liability
Client and vendor relationships
Business policies and documentation
Take the Business Legal Health Assessment
Get a clearer picture of where your business is protected and where it may need attention.
N2LAW cream tile, NIGHT badgeM2, calmerThe warm version. Cream is the only brand colour that makes this section feel different from the tint sections around it rather than quieter than them, and at 11.5:1 the label is the most legible of the light options. Section 8 is the only other cream band and it is three screens away, so the repetition is not close enough to read as a pattern.
The Assessment
How Legally Healthy Is Your Business?
You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.
The Business Legal Health Assessment can help you identify potential gaps involving:
Contracts
Employment and HR
Corporate governance
Intellectual property
Privacy and cybersecurity
AI-related liability
Client and vendor relationships
Business policies and documentation
Take the Business Legal Health Assessment
Get a clearer picture of where your business is protected and where it may need attention.
N3Soft blue tile, BUSINESS badgeM2, calmerThe calmest of the four and the one with a floor to watch. The badge in BUSINESS rather than NIGHT is genuinely softer, but it measures 4.8:1 against both the tile and the band, barely over the 4.5 threshold, and it is carrying a 20px icon of thin strokes rather than letterforms. Look at it at actual size before choosing it: calm is worth having, illegible is not.
The Assessment
How Legally Healthy Is Your Business?
You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.
The Business Legal Health Assessment can help you identify potential gaps involving:
Contracts
Employment and HR
Corporate governance
Intellectual property
Privacy and cybersecurity
AI-related liability
Client and vendor relationships
Business policies and documentation
Take the Business Legal Health Assessment
Get a clearer picture of where your business is protected and where it may need attention.
N4White tile with a hairline, NIGHT badgeM2, calmerThe lightest possible reading: the tile is white with a 1px border and only the badge carries weight. It is the quietest of the four and the one that most lets the eight labels be read rather than looked at. The caution is the one this whole page has been fixing: a white box on a white band is a near-invisible object, and this brings that back deliberately, held together only by the badge and the border.
The Assessment
How Legally Healthy Is Your Business?
You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.
The Business Legal Health Assessment can help you identify potential gaps involving:
Contracts
Employment and HR
Corporate governance
Intellectual property
Privacy and cybersecurity
AI-related liability
Client and vendor relationships
Business policies and documentation
Take the Business Legal Health Assessment
Get a clearer picture of where your business is protected and where it may need attention.
If you want one: F. It treats the assessment as the offer and the eight areas as its
specification rather than its preamble, and it puts the button where a conversion section should put it. C is the
same argument in a calmer arrangement; D is the pick if the fastest route to the button matters more than showing
the coverage as a field; B if the icons should stay and only the invisible border needs fixing.
