Inner page title area: five options

One variable: the shape and placement of one image. The breadcrumb, title, sentence, button and header are identical in all five, so this is a comparison of one decision.

Two fixes are already applied in every option. The button is content width, not the 420px it inflates to today. And an image now sits between the header’s gold Contact Us and the head’s gold Book a Consultation, which is what made two gold pills in the first 400px read as aggressive.

Shape decides which photographs are usable. 1 to 3 are tall or round and hold one or two people; they carry the meeting frame. 4 and 5 are wide, and wide is the only format the eleven-person team photograph survives. If About is meant to open on the team, three of these five are already out.

Option 1

Portrait plate, right

What it does

The site’s existing image device, unchanged: a 3/4 plate with the cream offset shadow, grain and greyscale. The head becomes a two column row.

What it costs

It is the same composition the page then repeats six times further down. An inner page that opens with the device its sections use has nothing left to introduce them with.

The image it demands

A portrait crop, one or two subjects. A group shot cannot be cut to 3/4 without losing half the group.

Equinox Business Law Group
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Home/About Us

About Equinox

We make it possible for all business leaders to have strategic legal services on their team by removing the barriers of costs, response time, and complexity.

Two people in conversation across a meeting table

What we believe

The power of law should level the playing field

We believe in the power of law to enable the freedom and confidence to go boldly into the unknown.

Option 2

Circle crop, with the brandmark’s rings

What it does

Takes the logo’s three concentric rings and draws them at page scale, with the photograph inside the inner ring. Rings are CSS, not an asset, so they scale and carry no white box.

What it costs

The strongest brand signal of the five and the least forgiving crop. A circle throws away the corners of every frame, so each page needs a photograph composed for it rather than cropped into it.

The image it demands

A single centred subject. The meeting frame below is already fighting it: the second face sits at the edge and the circle clips it.

Equinox Business Law Group
General Counsel Services Our Approach About Us Blog
Contact Us

Home/About Us

About Equinox

We make it possible for all business leaders to have strategic legal services on their team by removing the barriers of costs, response time, and complexity.

Two people in conversation across a meeting table

What we believe

The power of law should level the playing field

We believe in the power of law to enable the freedom and confidence to go boldly into the unknown.

Option 3

Plate crossing the boundary

What it does

The plate drops 160px past the end of the gradient into the first section, so the head and the page read as one object rather than a banner sitting on top of a page.

What it costs

It couples two sections permanently. The section below has to hold its text off the right column for the depth of the drop, on every page, or the first paragraph runs under the picture.

The image it demands

Same as option 1, a portrait crop, but with more headroom: the bottom third of the frame lands on white, so anything important has to sit in the top two thirds.

Equinox Business Law Group
General Counsel Services Our Approach About Us Blog
Contact Us

Home/About Us

About Equinox

We make it possible for all business leaders to have strategic legal services on their team by removing the barriers of costs, response time, and complexity.

Two people in conversation across a meeting table

What we believe

The power of law should level the playing field

We believe in the power of law to enable the freedom and confidence to go boldly into the unknown.

Option 4

Edge-bleed band

What it does

The image runs off the right edge of the screen at full head height. No box, no radius, no offset shadow: a bled band is not a bounded object, and the page’s own radius rule bars a rounded full bleed.

What it costs

It is the only option that cannot be centred in the 1440 wrap, so it needs a full width row with the copy padded to the wrap’s inner edge. Kadence does this natively. Nothing downstream is affected.

The image it demands

Any wide frame, cropped by the viewport rather than by us. It is the most forgiving of the five: the right hand side of the photograph is allowed to leave the screen.

Equinox Business Law Group
General Counsel Services Our Approach About Us Blog
Contact Us

Home/About Us

About Equinox

We make it possible for all business leaders to have strategic legal services on their team by removing the barriers of costs, response time, and complexity.

The Equinox team together outside

What we believe

The power of law should level the playing field

We believe in the power of law to enable the freedom and confidence to go boldly into the unknown.

Option 5

Horizon strip

What it does

The copy keeps the full measure and the exact hierarchy already approved on the services page. The image is a letterbox strip beneath it, flush to the boundary, acting as the floor of the head.

What it costs

The least ambitious of the five. It adds a picture without changing a single decision already made, which is either its virtue or the reason to reject it.

The image it demands

A 6:1 letterbox, which is the easiest crop to source or generate for ten pages and the one most photographs can give up. The team shot fits with room to spare.

Equinox Business Law Group
General Counsel Services Our Approach About Us Blog
Contact Us

Home/About Us

About Equinox

We make it possible for all business leaders to have strategic legal services on their team by removing the barriers of costs, response time, and complexity.

The Equinox team together outside

What we believe

The power of law should level the playing field

We believe in the power of law to enable the freedom and confidence to go boldly into the unknown.

Separate decision

How much the head’s CTA should weigh

Why it is here and not mixed into the five

The aggression note has two halves: the button is gold twice, and it sits close to the header. The five options above answer the second half by putting an image between them. This answers the first, and it is worth deciding on its own, because whichever layout wins will use whichever weight wins. All three below are content width.

Gold, as drawn. Matches the header exactly. The strongest ask and the one that repeats a colour already spent 200px above.

NIGHT outline. Same action, second voice. Gold stays the header’s alone, so the page asks once at full volume and once quietly.

Book a Consultation

Text link, gold rule. Lightest. The head stops asking and starts pointing, which suits pages that are not themselves a pitch.

To decide: one layout, and one CTA weight. Whatever wins becomes a single Kadence pattern used by every inner page, with only the photograph and the three lines of text changing per page.