The circle frame, five ways

The mark was measured rather than eyeballed: the icon was pulled apart by colour and a least squares circle fitted to each ring, because the strokes are gradients that fade out and each ring only survives as an arc.

The rule of the mark: each ring is smaller and lower than the one outside it, drifting down and slightly left, and the blue and the night rings cross each other rather than nesting. It is not concentric and it is not a spiral. It is four circles falling.

The arithmetic that decides this. The mark’s hole is 0.362 of its outer radius, so a frame that copies it faithfully spends about seven parts of its width to show two parts of picture. Each variation below answers that one problem differently, ordered from most faithful to the mark to most useful as a picture frame. Rings are 1.5px hairlines throughout, the weight already approved on the page title; the mark’s own strokes are 9 to 26 times heavier and would fight a photograph.

The Equinox mark
RingRadiusCentre offsetStroke
outer gold1.000the reference0.087
freedom blue0.705left 0.164, down 0.0850.170
night0.644left 0.073, down 0.2110.262
inner gold0.362left 0.026, down 0.3370.145

All figures are fractions of the outer ring’s radius, so they can be applied at any size. The blue and night circles are 23.8 apart in a 330px mark while their radii differ by only 9.2, which is the arithmetic of two circles that cross. Nothing else in the mark overlaps.

Variation 1

Transcription: the mark exactly, picture in the hole

The geometry

Four rings at 1.000 / 0.705 / 0.644 / 0.362, offsets as measured. Picture r 0.362, sharing the inner ring’s centre.

What it does

Every circle sits where the mark puts it, at the mark’s own proportions, redrawn as hairlines. The picture fills the hole the inner gold ring encloses. It is the mark, with a photograph where the white is.

What is against it

The picture is 36% of the outer radius, so it comes out at 153px inside a 440px shape. On a page head that means a 1,050px wide object to show a 380px photograph. Unusable at page scale, but it is the honest baseline every other variation is measured against.

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Picture 153px in a 440px shape  /  ratio 0.35

Variation 2

The mark, picture in the night circle

The geometry

Rings unchanged from variation 1. Picture r 0.644 on the night circle’s centre; inner gold ring painted over it.

What it does

Same four rings, same places. The picture moves out to the night circle, the largest ring that still reads as an enclosure, and the inner gold ring is drawn ON the photograph, crossing it exactly as it crosses the blue ring in the mark.

What is against it

A gold hairline over a face is a decision that has to survive every photograph the site will ever use. It works on an architectural frame and it can look like a scratch on a portrait. The picture is still only 64% of the outer radius.

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Picture 272px in a 440px shape  /  ratio 0.62

Variation 3

Re-proportioned: the drift kept, the sizes re-cut

The geometry

Gold r 48 at (49.6, 50). Night r 41 at (46, 50.5). Picture r 37 at (47, 47). Each contains the next with 0.4 to 7.6 units of clearance.

What it does

The mark’s rule is kept (each ring smaller and lower, never concentric) but the proportions are re-cut for a photograph: three rings instead of four, each just containing the next, so the gap between them is a crescent that thickens downward. The picture is 74% of the outer diameter.

What is against it

It is no longer the mark, it is the mark’s grammar. Someone holding the logo next to it will see a family resemblance rather than a quotation. That is the trade for a picture three times the area of variation 1.

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Picture 326px in a 440px shape  /  ratio 0.74

Variation 4

Off-centre pair: the approved circle, concentricity broken

The geometry

Picture r 39 centred. Gold r 44.5 at (47.5, 47.5). Night r 43 at (52, 52).

What it does

The page title circle as it stands, with one change: the two hairlines stop being concentric. Gold drifts up and left, night drifts down and right, so each gap is a crescent and the two crescents oppose each other.

What is against it

The quietest of the five and the least like the mark. At a glance it reads as a circle with two rings; the offset is felt rather than seen. If the point is to look like the logo, this is not it. Iterated for picture size directly below.

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Picture 343px in a 440px shape  /  ratio 0.78

Variation 4, iterated

The same pair, with the picture pushed as large as the footprint allows

The brief, and the arithmetic behind it

Make the picture bigger; keep the offsets between the circles small. Two things were costing size. The first was free: the drawing above sits inside a 440px box without filling it, so the shape was 92 of a possible 98 units wide. Every iteration below is auto-fitted to the same footprint, which is why they can be compared honestly: identical outside diameter, different amounts of picture.

The second is the real constraint. With the picture at radius r and a ring at r + Δ drifting by d, the gap runs from Δ − d to Δ + d. The ring can only drift as far as its own clearance: at d = Δ it touches the picture, and past that it cuts across it. So a big picture and a big drift are the same budget spent twice. Small Δ is what buys size, and it caps the drift at the same time, which is exactly the direction asked for.

What the numbers say: refitting alone takes the picture from 343px to 366px. Halving the clearance takes it to 389px. Everything after that is worth 10px or less, so past roughly 0.88 the decision stops being about size and becomes about which arrangement looks right. The circles below all carry a 1.5px hairline; the gap figures are the real rendered distances at a 440px shape.

4a
Two people in conversation across a meeting table

As drawn, refitted
picture 366px · 0.83 of the shape

4b
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Clearance halved
picture 389px · 0.88 of the shape

4c
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Equal rings, opposed
picture 383px · 0.87 of the shape

4d
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Tangent pair
picture 388px · 0.88 of the shape

4e
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One ring
picture 399px · 0.91 of the shape

Iteration 4b

Clearance halved

Measured

Picture 389px in a 440px shape, 0.88 of it. ring 1: drift 11px, gap 7px to 29px  ·  ring 2: drift 7px, gap 6px to 20px.

What it does

The arrangement above with both clearances cut roughly in half. Nothing changes conceptually: gold still drifts up and left, night down and right, and the two crescents still oppose each other. The picture gains 46px over the original drawing.

What is against it

The crescents are now thin enough that at small sizes they will read as one slightly thick ring rather than two. It is the safe answer, not the interesting one.

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Picture 389px in a 440px shape  /  ratio 0.88

Iteration 4c

Equal rings, opposed

Measured

Picture 383px in a 440px shape, 0.87 of it. ring 1: drift 11px, gap 6px to 28px  ·  ring 2: drift 11px, gap 6px to 28px.

What it does

Both rings given the SAME radius and equal, opposite drift. The two crescents become identical and mirror each other, and the rings cross at two points on the opposite diagonal, which is the one thing the mark itself does: in the logo the blue and night rings cross rather than nest.

What is against it

6px less picture than 4b for a shape that is harder to describe in a build note. The symmetry is also the least logo-like thing here, because the mark's rings all fall the same way rather than opposing.

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Picture 383px in a 440px shape  /  ratio 0.87

Iteration 4d

Tangent pair

Measured

Picture 388px in a 440px shape, 0.88 of it. ring 1: drift 16px, gap 0px to 32px  ·  ring 2: drift 10px, gap 0px to 20px.

What it does

Each ring is offset by exactly its own clearance, so it touches the picture at one point and opens to twice the clearance on the other side. It is the largest drift available at this picture size, and the touch reads as deliberate in a way a 2px gap never does.

What is against it

A hairline that meets the photograph's edge has to survive every photograph: against a light area the ring will appear to dissolve at the touch point. Worth checking against a pale image before it is chosen.

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Picture 388px in a 440px shape  /  ratio 0.88

Iteration 4e

One ring

Measured

Picture 399px in a 440px shape, 0.91 of it. ring 1: drift 16px, gap 0px to 33px.

What it does

One ring instead of two. The largest picture available at this footprint, 399px, and the quietest possible frame: a photograph with a single gold hairline drifting off it.

What is against it

It abandons the pair, which is what carried the resemblance to the mark. At this point the shape is a circular photograph with a decoration rather than anything anyone would connect to the logo.

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Picture 399px in a 440px shape  /  ratio 0.91

Variation 5

Single tangency: everything touches at one point

The geometry

Tangent at (50, 3). Every centre on x = 50 with cy = 3 + r. Gold r 47, night r 41, picture r 35, inner gold r 20.

What it does

Every circle, the picture included, is tangent at one point at the top, so they share an edge there and spread apart downward. It turns the mark’s drift into a rule that can be stated in one line and applied at any size, and it is the one variation whose idea matches the firm’s name: the equinox is the moment things align.

What is against it

The alignment is only legible if the tangency point stays in the layout’s eyeline; rotate it and the shape looks accidental. The small gold ring sits on the photograph, so variation 2’s objection applies to it too.

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Picture 308px in a 440px shape  /  ratio 0.70

On variation 4 specifically: the picture goes from 343px to 389px without changing the idea at all, by filling the footprint and halving the clearance (iteration 4b). Past that, tightening buys 10px or less, so the remaining choice is arrangement rather than size. Recommendation: variation 3. It keeps the one thing that makes the mark recognisable, which is that the rings are never concentric and always fall downward, and it is the only variation that does so without either shrinking the photograph below half the shape or painting a gold line across someone’s face. Variation 5 is the more interesting idea and the better story; it is worth drawing once at page-head size before it is ruled out.

Whichever wins, one rule rides along: a circle is a crop, not a mask. The photograph has to be framed into the circle by hand, per picture. That is already true of the approved page title and it does not get cheaper here.