---
type: source-extraction
title: "Core Values and Behaviors — verbatim extraction"
source: "Core Values and Behaviors.pdf (3 pages, client's own file)"
extracted: 2026-09-03
---

# Core Values and Behaviors — verbatim extraction

**Faithful transcription of the client's file, no interpretation.** The PDF sets much of its body
copy with heavy letterspacing, which corrupts machine text extraction (`Un d e rst a n d in g`),
so pages were rendered to images and read visually rather than run through a text extractor. That
is why this file exists: the PDF is effectively unreadable to a text tool.

What this material means for the website lives in `../../design-notes.md`, not here.

This is the client's proprietary material and carries their confidentiality notice. Use it to
build their site; do not republish it or pass it outside the project.

**This is an internal culture document, not website copy.** The brand guide's own Foundation
section carries a near-identical "EQUINOX TEAM VALUES" slide, so the two agree.

---

## Page 1 — section title

> **BEHAVIORS & ACCOUNTABILITY**

Full-bleed DAY-gold ground, white serif type, a small line-art notebook-and-pen icon above.

## Page 2 — EQUINOX TEAM VALUES

> **Equinox Team Members**
> We are legal professionals with real business experience as in-house counsel, business degrees,
> or entrepreneurs. We are:
>
> **Business First**
> We understand business and support the leadership team's vision and strategy to achieve its goals.
>
> **Deal Makers**
> We work collaboratively and innovatively to move the business forward, advising on the balance of
> business and law in each decision.
>
> **Intentional**
> We follow through on our commitments.

Layout note: white ground, the swirl mark used as a bullet beside each value, value names in DAY
gold, body in near-black, and a stock photograph of a person occupying the right half of the slide.

## Page 3 — BEHAVIORS & ACCOUNTABILITY

Three columns, one per value. Each column carries the value name in NIGHT, a one-word virtue in
italic beneath it, a FOUNDATION statement, and a bulleted list of actions. Each bullet ends with
the internal metrics it serves, in brackets.

**The bracketed abbreviations are internal performance metrics, not website material:** BR,
Churn, New GCS Clients, Sales, Profit, Available Capacity. "KEDs" appears unexpanded in the
source. GCS is General Counsel Services.

### Business First — *Value*

> **FOUNDATION:** Always considering the purpose and goals behind our work to maximize value.
> Actions include:
>
> - Understanding of our KEDs, Purpose, and Why for Equinox (Sales, New GCS Clients, Churn, Profit)
> - Understanding the Purpose, Why, and expectations of each project (BR, Churn, Available Capacity)
> - Providing communications and deliverables that align with the project's Purpose and Why (BR, Profit, Churn, Available Capacity)
> - Providing specific value to our clients and team (Sales, BR, Churn, Available Capacity)
> - Proactive and intentional planning for meetings and trainings to address Purpose and Why (BR, Available Capacity, Churn)
> - Providing constructive feedback on process gaps and inefficiencies (Available Capacity, Sales, Profit, New GCS Clients)

### Deal Makers — *Respect*

> **FOUNDATION:** Continuous focus on moving the projects forward through collaboration and
> curiosity. Actions include:
>
> - Approaching challenges and questions with curiosity and a growth mindset (Available Capacity, New GCS Clients, Churn)
> - Being a resource for the team to grow in both legal and business knowledge (Available Capacity, Profit)
> - Proactively seeking out value-added resources to solve problems (BR, Available Capacity, Churn, New GCS Clients)
> - Leveraging resources to find practical and creative solutions (BR, Available Capacity, Churn, Profit)
> - Supporting team members with feedback for growth and improvement (BR, Available Capacity, Profit)
> - Communicating in a professional manner (Churn, New GCS Clients, Sales)

### Intentional — *Integrity*

> **FOUNDATION:** Set clear expectations and follow through on commitments. Actions include:
>
> - Setting clear expectations and following through on commitments in light of expectations set (BR, Churn, New GCS Clients, Sales)
> - Understanding your role in our KEDs and being accountable to others to achieve their metrics (BR, Churn, Available Capacity)
> - Thoughtfully developing work plans for projects and proactively managing plans against goals and budgets (BR, Churn, Profit)
> - Preparing for meetings to ensure key issues and value are addressed (BR, Churn, New GCS Clients)
> - Proactively communicating successes, challenges, risks, and opportunities (BR, Available Capacity, Churn)
> - Leading your professional journey (Available Capacity, Sales, BR)