Under the hero — the Problem section

One direction now: the questions on a LAW #FFFAEB panel, with six ways of handling the questions inside it. The copy is verbatim and identical in every board — heading, both opening paragraphs, all seven questions, the closing line and the CTA exactly as the brand story writes them. Only the setting changes.

The constraint that shapes all of this: these questions are not there to be answered. They are there to be read and recognised — food for thought, not a form. So the design has to carry weight without offering an affordance. Two things follow. Row rules come off in most of the options: a hairline under every row reads as a list of tappable items, and spacing separates just as well without the implication. And the emphasis is never an underline in the text colour, which is the one decoration a reader is trained to click; where these underline, it is a thick gold rule set clear of the baseline, which reads as marking rather than linking.

Options 1–5 emphasise the gist inside each question — documents current and complete, client does not pay, just to get an answer. Worth naming what that is: emphasis directs how a sentence is read, so it is a light editorial act on AISV's copy even though not a word changes. It is a design decision the client and AISV may have a view on; it is not ours to settle silently.

Padding is up from 84/88 to 128/136 so the section breathes. It still holds inside one fold — about 740px against the 1190px it started at.

Header and hero are stripped so the six can be compared without a screen of the same thing between each; home-A-v1.html shows the section in place.