A mark for the assessment section

Five marks for the assessment section, in the same flat, tilted, brand-palette manner as the other two on the page. The section’s own copy is under each one.

Four of the five encode the number eight, because the section’s content is eight named areas. A mark that says eight things, some strong and some not is describing this assessment; a generic health symbol would describe any assessment.

One question decides between them, and it is not a design question. Does the assessment return a score? A radar, a dial and a bar profile all promise a measured result per area. A ring of coverage does not. If the deliverable is a conversation rather than a chart, the mark should not draw a chart, and that is for AISV and the client to confirm before this ships.

1Radar across the eight areasEight axes, one for each area named in the copy, with a profile drawn over them and two of them dipping. The only option that encodes the actual content of the section: the list says eight, and the mark says eight.
The thing to decide before using it: a radar implies the assessment returns a score per area. If it returns a conversation rather than a chart, the mark is promising something the product does not deliver.

How Legally Healthy Is Your Business?

You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.

The Business Legal Health Assessment can help you identify potential gaps involving:

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2A dialA meter reading somewhere short of full, in eight segments. The most immediately readable of the five, because everyone knows what a gauge means without being told.
It carries the same promise problem as the radar, in a blunter form: a needle is a single number, and a legal review does not produce one. It is also the most generic dashboard shape here.

How Legally Healthy Is Your Business?

You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.

The Business Legal Health Assessment can help you identify potential gaps involving:

Contracts·Employment and HR·Corporate governance·Intellectual property·Privacy and cybersecurity·AI-related liability·Client and vendor relationships·Business policies and documentation

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3A profile, two areas shortEight bars, six strong and two thin, standing on a common base. It says the same thing as the radar with none of the geometry, and it reads at a much smaller size.
The gold on the short bars is doing the work: this is where attention is needed without a word of label.

How Legally Healthy Is Your Business?

You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.

The Business Legal Health Assessment can help you identify potential gaps involving:

Contracts·Employment and HR·Corporate governance·Intellectual property·Privacy and cybersecurity·AI-related liability·Client and vendor relationships·Business policies and documentation

Take the Business Legal Health Assessment Get a clearer picture of where your business is protected and where it may need attention.

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4Coverage, six of eightA ring in eight segments with two left open, and the brand’s circle at the centre. Protection drawn as completeness, which is closer to what the firm sells than a score is.
The most on-brand of the five, because the ring is the logo’s own shape, and the most abstract, because nothing about it says measurement.

How Legally Healthy Is Your Business?

You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.

The Business Legal Health Assessment can help you identify potential gaps involving:

Contracts·Employment and HR·Corporate governance·Intellectual property·Privacy and cybersecurity·AI-related liability·Client and vendor relationships·Business policies and documentation

Take the Business Legal Health Assessment Get a clearer picture of where your business is protected and where it may need attention.

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5A pulse steadyingThe health metaphor taken literally: an irregular trace settling into a straight line that ends on a gold point.
It reads backwards. A flat line is not health, it is the absence of it, and any reader who has seen a hospital drama will read it that way. On the sheet so the association is made deliberately rather than discovered after launch.

How Legally Healthy Is Your Business?

You have worked hard to build your company. Now, find out whether your legal foundation is prepared to support its next stage of growth.

The Business Legal Health Assessment can help you identify potential gaps involving:

Contracts·Employment and HR·Corporate governance·Intellectual property·Privacy and cybersecurity·AI-related liability·Client and vendor relationships·Business policies and documentation

Take the Business Legal Health Assessment Get a clearer picture of where your business is protected and where it may need attention.

Assessment name to be confirmed: Legal Health Check / Business Health Assessment / Business Legal Health Assessment. One name, in navigation, CTAs, title, URL and schema.