{
  "sources": [
    "profile-2026-09-16",
    "adam-lhr-v2-2026-09-10"
  ],
  "structured": "September 2026",
  "verify": [
    "The author's own note on the profile: researched from public sources rather than a verified internal write-up, so the shop rosters and the rules want a final accuracy pass before publishing.",
    "Terminal 2's carriers: the 16 Sep profile says mainly British Airways and Oneworld partners, which contradicts its own Terminal 5 entry and the 10 Sep guide. Star Alliance is used here.",
    "Terminal 2's shops: the 10 Sep guide names two locations, Gate A20 in T2A and Gate B35 in the T2B satellite; the 16 Sep profile says four separate stores. Both are carried.",
    "Terminal 3's carriers: the profile says long-haul carriers including Emirates, the 10 Sep guide says oneworld and Virgin Atlantic. Both are carried.",
    "Gate numbers and store sizes come from the 10 Sep guide, which flagged them as needing a check before publishing.",
    "The fashion houses are carried as notable shops rather than in the structured shop list, which holds the operator and the shops whose area is stated."
  ],
  "strapline": "Terminals 2, 3, 4 and 5, with duty free run by World Duty Free (Avolta)",
  "operator": "World Duty Free (Avolta)",
  "overview": "Terminal 5 has the deepest range, and Terminal 3 the largest single store.",
  "access": "Every duty free and specialty shop below is airside, reached only after security.",
  "sections": [
    {
      "kind": "key_facts",
      "items": [
        "Heathrow has four operating terminals, 2, 3, 4 and 5, after Terminal 1 closed in 2015 and was later demolished.",
        "World Duty Free, run by the Swiss travel retail group Avolta (formerly Dufry), operates the duty free stores in every terminal under a concession extended through 2029.",
        "Terminal 5, British Airways' home hub, carries the deepest range: roughly 50 stores spanning nearly every major luxury house alongside Heathrow's largest World Duty Free flagship."
      ]
    },
    {
      "kind": "special_offerings",
      "items": [
        "Reserve and Collect: order online 24 hours to 30 days before you fly and pick up at dedicated counters in Terminal 2 or Terminal 5.",
        "Personal shopping appointments are available in Terminals 2, 3 and 5 at no charge, bookable 48 hours in advance.",
        "Club Avolta and Avios: British Airways Avios points can be earned and redeemed at World Duty Free tills."
      ]
    }
  ],
  "areas": [
    {
      "code": "T2",
      "name": "Terminal 2",
      "strapline": "Star Alliance",
      "sections": [
        {
          "kind": "key_features",
          "items": [
            "Opened in 2014 as the Queen's Terminal, and Heathrow's Star Alliance hub.",
            "World Duty Free operates across four separate stores here rather than one flagship hall.",
            "The main shops sit at Gate A20 in the T2A building and at Gate B35 in the T2B satellite."
          ]
        },
        {
          "kind": "notable_shops",
          "items": [
            "Luxury fashion from Burberry, Dior, Gucci, Louis Vuitton, Saint Laurent and Mulberry, plus Bottega Veneta.",
            "Jewellery and watches: Rolex and Tiffany & Co.",
            "Fortnum & Mason for hampers and tea, alongside the whisky specialists Bladnoch Distillery and Fielden Whisky, and a Glenmorangie counter.",
            "Hamleys toy store, plus a Boots that is also found in arrivals.",
            "Aspinal of London on the second floor just after passport control, with Hermès and Louis Vuitton further along the route."
          ]
        },
        {
          "kind": "interesting_to_buy",
          "items": [
            "Fortnum & Mason hampers and teas, the department store's own airside outpost.",
            "Single malt Scotch from the Glenmorangie, Bladnoch Distillery and Fielden Whisky boutiques, which a typical airport shop does not carry."
          ]
        },
        {
          "kind": "special_offerings",
          "items": [
            "A Reserve and Collect pickup counter: order ahead online and collect here without browsing airside."
          ]
        }
      ]
    },
    {
      "code": "T3",
      "name": "Terminal 3",
      "strapline": "oneworld, Virgin Atlantic and Emirates",
      "sections": [
        {
          "kind": "key_features",
          "items": [
            "Serves long-haul international airlines, and the retail mixes high street with luxury, with Boots and WHSmith alongside the designer boutiques.",
            "The main World Duty Free store is one of the largest at Heathrow, over 2,500 square metres, airside in departures, ending in a confectionery zone that pairs British names such as Fortnum & Mason and Butlers with the usual Kinder and M&Ms.",
            "A second, smaller store of around 600 square metres sits inside the Flight Connection Centre, for passengers connecting through without clearing UK border control."
          ]
        },
        {
          "kind": "notable_shops",
          "items": [
            "Flagship boutiques from Chanel, Dior, Gucci, Hermès, Louis Vuitton, Cartier, Bulgari, FENDI, LOEWE, Moncler, Paul Smith, Tiffany & Co. and Watches of Switzerland.",
            "Harrods and Ladurée, the Parisian macaron house, both have standalone airside outposts.",
            "Beauty runs deep with Jo Malone and a dedicated Haute Perfumerie hall, alongside Boots and Blomma Beauty.",
            "The whisky specialists Bladnoch Distillery and Fielden Whisky, and World of Whiskies."
          ]
        },
        {
          "kind": "interesting_to_buy",
          "items": [
            "Ladurée macarons: the only Heathrow terminal with a standalone Ladurée boutique.",
            "Niche and rare single malts from World of Whiskies and the terminal's small distillery boutiques."
          ]
        }
      ]
    },
    {
      "code": "T4",
      "name": "Terminal 4",
      "strapline": "SkyTeam, and Gulf and Asian carriers",
      "sections": [
        {
          "kind": "key_features",
          "items": [
            "Heathrow's smallest of the four main terminals, used mainly by SkyTeam and other long-haul international carriers.",
            "The World Duty Free store leans further into prestige beauty than the other terminals, with La Mer, Jo Malone London and Clarins alongside the Chanel and Dior fragrance counters."
          ]
        },
        {
          "kind": "notable_shops",
          "items": [
            "Luxury houses include Bottega Veneta, Bulgari, Burberry, Cartier, FENDI, Gucci, Louis Vuitton, Saint Laurent, Tom Ford and Valentino, plus Hublot and Watches of Switzerland.",
            "The airside Harrods store, which also houses a Mont Blanc counter within it.",
            "Hamleys and Fortnum & Mason are both present, alongside the Jo Malone and Tom Ford beauty counters.",
            "Outside duty free proper, InMotion covers headphones, tablets and smartwatches, and Boots and WHSmith the essentials. Boots takes pre-orders for baby milk to collect after security."
          ]
        },
        {
          "kind": "interesting_to_buy",
          "items": [
            "Harrods branded gifts and food hall items from the airside Harrods store, one of only two Heathrow terminals with a Harrods outpost."
          ]
        }
      ]
    },
    {
      "code": "T5",
      "name": "Terminal 5",
      "strapline": "British Airways and Iberia",
      "sections": [
        {
          "kind": "key_features",
          "items": [
            "Purpose-built for British Airways in 2008, and now the airport's largest retail terminal with roughly 50 stores.",
            "Home to Heathrow's flagship World Duty Free store, with a noticeably deeper fragrance, spirits and confectionery range than the other three terminals.",
            "The main store is airside in the central departures hall, straight after the main security search, with more shopping out towards the B and C satellite piers on the internal transit train."
          ]
        },
        {
          "kind": "notable_shops",
          "items": [
            "Nearly every major luxury house is represented: Bottega Veneta, Burberry, Cartier, Chanel, Dior, Gucci, Hermès, Louis Vuitton, Prada, Rolex, Tiffany & Co. and Watches of Switzerland.",
            "A flagship Harrods near the B Gates, the largest Harrods at any airport.",
            "The Macallan boutique, plus Bladnoch Distillery, Fielden Whisky and a World of Whiskies hall.",
            "Fortnum & Mason, plus menswear from Boggi Milano, Hugo Boss, Orlebar Brown and Paul Smith.",
            "A 200 square metre Prada carrying its full bag, shoe and travel accessory range."
          ]
        },
        {
          "kind": "interesting_to_buy",
          "items": [
            "The Macallan single malt: one of the few Heathrow boutiques dedicated to a single distillery.",
            "The flagship World Duty Free hall carries the widest fragrance and confectionery selection of any Heathrow store."
          ]
        },
        {
          "kind": "special_offerings",
          "items": [
            "A Reserve and Collect pickup counter, mirroring the Terminal 2 service."
          ]
        }
      ]
    }
  ],
  "closing": [
    {
      "title": "Arriving and clearing customs",
      "strapline": "UK personal allowances for passengers arriving from outside the UK",
      "sections": [
        {
          "kind": "restrictions",
          "items": [
            "Alcohol: up to 42 litres of beer, 18 litres of still wine, and either 4 litres of spirits over 22% ABV or 9 litres of fortified or sparkling wine.",
            "Tobacco, choose one and it can be split: 200 cigarettes, 100 cigarillos, 50 cigars, or 250g of tobacco.",
            "Other goods: a combined value up to £390, or £270 if arriving by private plane or boat. Going over makes the full value dutiable, not only the excess."
          ]
        },
        {
          "kind": "traveler_tips",
          "items": [
            "Tax-free shopping with a VAT refund for departing tourists was abolished on 1 January 2021. Heathrow still sells alcohol and tobacco without excise to international travellers, but there is no VAT refund on fashion, electronics or other goods. Heathrow has publicly lobbied the Treasury to reinstate a scheme.",
            "Heathrow's security uses next generation CT scanners that allow up to 2 litres of liquid through the checkpoints here. If you are connecting through an airport that still enforces the 100ml rule, duty free liquids sealed in a Security Tamper Evident Bag can still be taken off you, because not every checkpoint recognises them."
          ]
        }
      ]
    }
  ],
  "shops": [
    {
      "name": "World Duty Free",
      "retailer_slug": "avolta",
      "areas": [
        "T2",
        "T3",
        "T4",
        "T5"
      ],
      "kinds": [
        "main"
      ]
    },
    {
      "name": "Harrods",
      "areas": [
        "T3",
        "T4",
        "T5"
      ],
      "kinds": [
        "boutique"
      ]
    },
    {
      "name": "Fortnum & Mason",
      "areas": [
        "T2",
        "T4",
        "T5"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "World of Whiskies",
      "areas": [
        "T3",
        "T5"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "Bladnoch Distillery",
      "areas": [
        "T2",
        "T3",
        "T5"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "Fielden Whisky",
      "areas": [
        "T2",
        "T3",
        "T5"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "The Macallan",
      "areas": [
        "T5"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "Glenmorangie",
      "areas": [
        "T2"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "Ladurée",
      "areas": [
        "T3"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "Hamleys",
      "areas": [
        "T2",
        "T4"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "InMotion",
      "areas": [
        "T4"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "Boots",
      "areas": [
        "T2",
        "T3",
        "T4"
      ],
      "kinds": [
        "specialty"
      ]
    },
    {
      "name": "WHSmith",
      "areas": [
        "T3",
        "T4"
      ],
      "kinds": [
        "specialty"
      ]
    }
  ]
}
