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To: Rob Cooper Cc: Rian Bowden , Nancy Simeone , Hans Bjordahl Content-Type: multipart/alternative; boundary="0000000000007fb4e90659f5d5db" --0000000000007fb4e90659f5d5db Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Rob, That's great timing for us. I'll keep an eye out for next steps from you later in the week. ~Tanya Tanya Threlfall Director of Sales she/her CULTURE FOUNDRY tanya@culturefoundry.com Main: 1-206-487-3330 | Direct: 1-360-505-0871 Let=E2=80=99s connect on LinkedIn too! *Reclaim the Power of Tech* Cultivate Blog | Join Our Community On Wed, Aug 26, 2026 at 7:00=E2=80=AFAM Rob Cooper wrote: > Hi Tanya, > > We are considering it a September start officially but are currently > getting a bunch of the prep and background work together. > > We'll share our workplan and have some questions for you later this week! > > Cheers, > Rob > > Robert Cooper > Rob@PlusROI.com > > Office: 250-294-0915 > Cell: 250-857-8238 > > LinkedIn: ca.linkedin.com/in/robertecooper > PlusROI.com > WhatWorks.marketing > > > > > > > On Tue, Aug 25, 2026 at 9:43=E2=80=AFAM Tanya Threlfall > wrote: > >> Hi Rob, >> >> The email confirmation works for us. When and how do we start? >> >> P.S. Lunch soon? >> >> ~Tanya >> >> Tanya Threlfall >> >> Director of Sales >> >> she/her >> >> CULTURE FOUNDRY >> >> tanya@culturefoundry.com >> >> Main: 1-206-487-3330 | Direct: 1-360-505-0871 >> >> Let=E2=80=99s connect on LinkedIn too! >> >> >> *Reclaim the Power of Tech* >> >> Cultivate Blog | Join Our >> Community >> >> >> On Thu, Aug 20, 2026 at 1:50=E2=80=AFPM Rob Cooper >> wrote: >> >>> Hey Tanya, >>> >>> The clearly worded confirmation is enough for us to work with although = I >>> can do a formal agreement up if you like? >>> >>> Cheers, >>> Rob >>> >>> Robert Cooper >>> Rob@PlusROI.com >>> >>> Office: 250-294-0915 >>> Cell: 250-857-8238 >>> >>> LinkedIn: ca.linkedin.com/in/robertecooper >>> PlusROI.com >>> WhatWorks.marketing >>> >>> >>> >>> >>> >>> >>> On Thu, Aug 20, 2026 at 8:56=E2=80=AFAM Tanya Threlfall < >>> tanya@culturefoundry.com> wrote: >>> >>>> Hi Rob, >>>> >>>> We are excited to get started. Is there any paperwork that Hans needs >>>> to review/sign before we officially start? >>>> >>>> Thank you, >>>> >>>> ~Tanya >>>> >>>> >>>> Tanya Threlfall >>>> >>>> Director of Sales >>>> >>>> she/her >>>> >>>> CULTURE FOUNDRY >>>> >>>> tanya@culturefoundry.com >>>> >>>> Main: 1-206-487-3330 | Direct: 1-360-505-0871 >>>> >>>> Let=E2=80=99s connect on LinkedIn too! >>>> >>>> >>>> *Reclaim the Power of Tech* >>>> >>>> Cultivate Blog | Join Our >>>> Community >>>> >>>> >>>> On Mon, Aug 17, 2026 at 4:54=E2=80=AFPM Rob Cooper >>>> wrote: >>>> >>>>> Hey Tanya, >>>>> >>>>> That's great news. >>>>> >>>>> Rian and I will chat about it tomorrow and go from there. We'll likel= y >>>>> plan for a Sept. 1 kickoff and get any onboarding taken care of befor= e then. >>>>> >>>>> Cheers, >>>>> Rob >>>>> >>>>> Robert Cooper >>>>> Rob@PlusROI.com >>>>> >>>>> Office: 250-294-0915 >>>>> Cell: 250-857-8238 >>>>> >>>>> LinkedIn: ca.linkedin.com/in/robertecooper >>>>> PlusROI.com >>>>> WhatWorks.marketing >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> On Mon, Aug 17, 2026 at 1:14=E2=80=AFPM Tanya Threlfall < >>>>> tanya@culturefoundry.com> wrote: >>>>> >>>>>> Hi Rob, >>>>>> >>>>>> We have had a chance to review and discuss internally, and we'd like >>>>>> to begin with the Accelerated plan for two months and see how it >>>>>> goes. >>>>>> >>>>>> What are the next steps? >>>>>> >>>>>> Thank you, >>>>>> >>>>>> ~Tanya >>>>>> >>>>>> >>>>>> Tanya Threlfall >>>>>> >>>>>> Director of Sales >>>>>> >>>>>> she/her >>>>>> >>>>>> CULTURE FOUNDRY >>>>>> >>>>>> >>>>>> tanya@culturefoundry.com >>>>>> >>>>>> Main: 1-206-487-3330 | Direct: 1-360-505-0871 >>>>>> >>>>>> Let=E2=80=99s connect on LinkedIn too! >>>>>> >>>>>> >>>>>> *Reclaim the Power of Tech* >>>>>> >>>>>> Cultivate Blog >>>>>> | >>>>>> Join Our Community >>>>>> >>>>>> >>>>>> >>>>>> On Mon, Aug 10, 2026 at 4:44=E2=80=AFPM Rob Cooper >>>>>> wrote: >>>>>> >>>>>>> Sounds great - we'd love to connect on this and help create some >>>>>>> magic! >>>>>>> >>>>>>> Cheers, >>>>>>> Rob >>>>>>> >>>>>>> Robert Cooper >>>>>>> Rob@PlusROI.com >>>>>>> >>>>>>> Office: 250-294-0915 >>>>>>> Cell: 250-857-8238 >>>>>>> >>>>>>> LinkedIn: ca.linkedin.com/in/robertecooper >>>>>>> PlusROI.com >>>>>>> WhatWorks.marketing >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> On Mon, Aug 10, 2026 at 11:14=E2=80=AFAM Tanya Threlfall < >>>>>>> tanya@culturefoundry.com> wrote: >>>>>>> >>>>>>>> Hi Rob, >>>>>>>> >>>>>>>> Thank you! We will review and confirm our next steps by the end of >>>>>>>> the week. >>>>>>>> >>>>>>>> ~Tanya >>>>>>>> >>>>>>>> Tanya Threlfall >>>>>>>> >>>>>>>> Director of Sales >>>>>>>> >>>>>>>> she/her >>>>>>>> >>>>>>>> CULTURE FOUNDRY >>>>>>>> >>>>>>>> >>>>>>>> tanya@culturefoundry.com >>>>>>>> >>>>>>>> Main: 1-206-487-3330 | Direct: 1-360-505-0871 >>>>>>>> >>>>>>>> Let=E2=80=99s connect on LinkedIn too! >>>>>>>> >>>>>>>> >>>>>>>> *Reclaim the Power of Tech* >>>>>>>> >>>>>>>> Cultivate Blog >>>>>>>> | >>>>>>>> Join Our Community >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> On Thu, Aug 6, 2026 at 6:18=E2=80=AFPM Rob Cooper >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Thanks Tanya, >>>>>>>>> >>>>>>>>> I've included a straightforward proposal including pricing option= s >>>>>>>>> right here - just let us know of any thoughts or feedback. Just g= ive us the >>>>>>>>> word if you're ready to get started. We'd love to get rolling!: >>>>>>>>> >>>>>>>>> PlusROI Online Marketing >>>>>>>>> >>>>>>>>> Website Optimization Program: Proposal >>>>>>>>> >>>>>>>>> Prepared for Culture Foundry | August 2026 | Prepared by >>>>>>>>> Robert Cooper >>>>>>>>> The opportunity >>>>>>>>> >>>>>>>>> Your website speaks well to people. Our work ensures it speaks >>>>>>>>> just as clearly to the machines that decide who gets found: Googl= e, and the >>>>>>>>> AI tools like ChatGPT, Claude, AI Overviews, and Perplexity that = more and >>>>>>>>> more of your future customers ask first. >>>>>>>>> >>>>>>>>> This program takes your site through the full set of current best >>>>>>>>> practices for search engine optimization (SEO) and answer engine >>>>>>>>> optimization (AEO). Nearly all of the work happens under the hood= or >>>>>>>>> alongside your brand, not against it. >>>>>>>>> What we provide >>>>>>>>> >>>>>>>>> - >>>>>>>>> >>>>>>>>> A written Optimization Review. A plain-language report >>>>>>>>> covering seven areas: Google Business Profiles, off-site signa= ls, technical >>>>>>>>> health, on-site optimization, content and blog strategy, schem= a markup, and >>>>>>>>> answer engine optimization (drafted and ready for updates base= d on feedback >>>>>>>>> and further research). >>>>>>>>> - >>>>>>>>> >>>>>>>>> A prioritized Task Checklist. Every recommendation broken into >>>>>>>>> concrete tasks, ordered by impact and effort, with strategy, d= evelopment, >>>>>>>>> content, and implementation work clearly separated (drafted an= d ready for >>>>>>>>> updates based on feedback and further research). >>>>>>>>> - >>>>>>>>> >>>>>>>>> Execution, month by month. We work through the checklist in >>>>>>>>> priority order: profile and citation building, technical fixes= , content and >>>>>>>>> structure work, schema, and AEO improvements. You review and a= pprove as we >>>>>>>>> go. >>>>>>>>> - >>>>>>>>> >>>>>>>>> Progress reporting. A monthly summary of completed work, what >>>>>>>>> is next, and movement in the measures that matter: citation sc= ores, >>>>>>>>> rankings, local visibility, and AI mentions. >>>>>>>>> >>>>>>>>> Pricing options >>>>>>>>> >>>>>>>>> The scope is the same in every option: the full best-practices >>>>>>>>> program for your website. What changes is the pace. More hours pe= r month >>>>>>>>> mean the important work finishes sooner and starts paying back so= oner. >>>>>>>>> >>>>>>>>> Option >>>>>>>>> >>>>>>>>> Monthly >>>>>>>>> >>>>>>>>> Estimated duration >>>>>>>>> >>>>>>>>> Estimated program total >>>>>>>>> >>>>>>>>> Steady >>>>>>>>> >>>>>>>>> $1,200 >>>>>>>>> >>>>>>>>> About 10 months >>>>>>>>> >>>>>>>>> About $12,000 >>>>>>>>> >>>>>>>>> Accelerated >>>>>>>>> >>>>>>>>> $2,000 >>>>>>>>> >>>>>>>>> About 5 months >>>>>>>>> >>>>>>>>> About $10,000 >>>>>>>>> >>>>>>>>> Sprint >>>>>>>>> >>>>>>>>> $3,000 >>>>>>>>> >>>>>>>>> About 3 months >>>>>>>>> >>>>>>>>> About $9,000 >>>>>>>>> >>>>>>>>> The faster options cost slightly less in total, given the greater >>>>>>>>> efficiency of communications and project mangagement. $1,200/mont= h is our >>>>>>>>> minimum engagement. Durations are estimates and depend on how qui= ckly items >>>>>>>>> are approved and how much depends on your web team. >>>>>>>>> How we work >>>>>>>>> >>>>>>>>> - >>>>>>>>> >>>>>>>>> Priorities first. Urgent items (reviews, citations, anything >>>>>>>>> where your own site contradicts your Google profile) start imm= ediately. >>>>>>>>> Structural work follows. Refinements come last. >>>>>>>>> - >>>>>>>>> >>>>>>>>> You stay in control. Nothing client-facing changes without >>>>>>>>> your approval. The checklist shows what is done, in progress, = and next at >>>>>>>>> all times. >>>>>>>>> - >>>>>>>>> >>>>>>>>> Honest measurement. We report real-world measures and tell you >>>>>>>>> plainly when a tool score does not reflect real life. We never= promise >>>>>>>>> specific rankings or traffic numbers, because no honest practi= tioner can. >>>>>>>>> >>>>>>>>> After the program completes, many clients move to ongoing >>>>>>>>> arrangement for new initiatives, monitoring, and keeping pace as = search and >>>>>>>>> AI tools evolve. We can scope that when the time comes. >>>>>>>>> Next steps >>>>>>>>> >>>>>>>>> Choose the pace that fits. We finalize the plans in the first >>>>>>>>> month, walk you through them, and get the urgent items done right= away. To >>>>>>>>> proceed, reply with your preferred option and we will send the ag= reement. >>>>>>>>> >>>>>>>>> Cheers, >>>>>>>>> Rob >>>>>>>>> >>>>>>>>> Robert Cooper >>>>>>>>> Rob@PlusROI.com >>>>>>>>> >>>>>>>>> Office: 250-294-0915 >>>>>>>>> Cell: 250-857-8238 >>>>>>>>> >>>>>>>>> LinkedIn: ca.linkedin.com/in/robertecooper >>>>>>>>> PlusROI.com >>>>>>>>> WhatWorks.marketing >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> On Thu, Aug 6, 2026 at 2:14=E2=80=AFPM Tanya Threlfall < >>>>>>>>> tanya@culturefoundry.com> wrote: >>>>>>>>> >>>>>>>>>> Sharing the Zoom AI meeting notes in case they are helpful. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Tanya Threlfall >>>>>>>>>> >>>>>>>>>> Director of Sales >>>>>>>>>> >>>>>>>>>> she/her >>>>>>>>>> >>>>>>>>>> CULTURE FOUNDRY >>>>>>>>>> >>>>>>>>>> tanya@culturefoundry.com >>>>>>>>>> >>>>>>>>>> Main: 1-206-487-3330 | Direct: 1-360-505-0871 >>>>>>>>>> >>>>>>>>>> Let=E2=80=99s connect on LinkedIn too! >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> *Reclaim the Power of Tech* >>>>>>>>>> >>>>>>>>>> Cultivate Blog | Join >>>>>>>>>> Our Community >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> ---------- Forwarded message --------- >>>>>>>>>> From: Zoom >>>>>>>>>> Date: Thu, Aug 6, 2026 at 2:08=E2=80=AFPM >>>>>>>>>> Subject: Meeting assets for Culture Foundry | Plus ROI are ready= ! >>>>>>>>>> To: >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Meeting assets for Culture Foundry | Plus ROI are ready! >>>>>>>>>> >>>>>>>>>> Meeting summary >>>>>>>>>> >>>>>>>>>> Quick recap >>>>>>>>>> >>>>>>>>>> The meeting focused on planning and expectations for an SEO >>>>>>>>>> engagement to improve the company=E2=80=99s website and inbound = lead generation. >>>>>>>>>> Tanya was confirmed as the main point of contact, with Hans as t= he decision >>>>>>>>>> maker. Robert outlined the approach, including a prioritized lis= t of tasks, >>>>>>>>>> a focus on technical health, content structure, and local visibi= lity in >>>>>>>>>> markets like Austin and Seattle, and a process for keyword resea= rch and >>>>>>>>>> prioritization. The group discussed budget levels, with Robert s= uggesting >>>>>>>>>> around $2,000 Canadian per month as a sweet spot, and confirmed = the >>>>>>>>>> engagement would be month-to-month. They talked about how succes= s would be >>>>>>>>>> measured, with phases of deliverables, then local rankings, then= traffic, >>>>>>>>>> and finally conversions, and Tanya proposed motivational targets= for >>>>>>>>>> progress over several months. The team also discussed the divisi= on of web >>>>>>>>>> development work, with Robert=E2=80=99s team able to handle it b= ut expecting much >>>>>>>>>> to be done in-house, and touched on opportunities around Wagtail= support >>>>>>>>>> and keyword strategy. The conversation included some personal sm= all talk >>>>>>>>>> and context about everyone=E2=80=99s current workload and locati= ons. >>>>>>>>>> Next steps Hans >>>>>>>>>> >>>>>>>>>> - Review the proposal and discuss internally to determine the >>>>>>>>>> budget and timing for starting the engagement (August vs. Sep= tember). >>>>>>>>>> >>>>>>>>>> - Ensure team resources (developers, etc.) are available and >>>>>>>>>> forecasted to complete the urgent tasks within the first 30 d= ays. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Robert >>>>>>>>>> >>>>>>>>>> - Prepare and send a proposal with low and high budget >>>>>>>>>> options to Hans and Tanya. >>>>>>>>>> >>>>>>>>>> - Schedule a meeting/conversation with Tanya and Nancy to >>>>>>>>>> discuss and prioritize keywords before starting the project. >>>>>>>>>> >>>>>>>>>> - Finalize the project plan on their end after the budget is >>>>>>>>>> agreed upon. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Tanya >>>>>>>>>> >>>>>>>>>> - Ask Hans about the preferred start timing (August or >>>>>>>>>> September) during their next meeting on Tuesday. >>>>>>>>>> >>>>>>>>>> - Ensure Nancy is included in the keyword discussion and loop >>>>>>>>>> in the new growth marketing team member to the email chain. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Summary SEO Content Review Discussion >>>>>>>>>> >>>>>>>>>> Tanya and Robert discussed Tanya's busy schedule and her review >>>>>>>>>> of Robert's SEO content. Tanya mentioned having a potential new = lead, >>>>>>>>>> another UCSF client, but wanted to confirm the business before p= roceeding. >>>>>>>>>> The conversation then shifted to personal topics, including Robe= rt's >>>>>>>>>> decision to grow out his hair and his father's background in the= Air Force. >>>>>>>>>> Website Project Leadership Roles >>>>>>>>>> >>>>>>>>>> Tanya announced she would serve as the main driver for the >>>>>>>>>> website project, with Hans remaining as the decision maker while= Nancy >>>>>>>>>> would also remain involved. Robert discussed their approach to w= ebsite >>>>>>>>>> optimization, noting they would maintain minimal load on the cli= ent while >>>>>>>>>> ensuring strategic and messaging decisions included the client. = The team >>>>>>>>>> agreed the website was a high-priority lead generator, with Robe= rt >>>>>>>>>> expressing confidence in the project's potential based on the co= mpany's >>>>>>>>>> strong reputation and existing assets. >>>>>>>>>> Project Plan Budget Discussion >>>>>>>>>> >>>>>>>>>> Robert discussed the project plan and proposed approach with Han= s >>>>>>>>>> and Tanya, explaining that the activities and priorities would r= emain the >>>>>>>>>> same regardless of budget level, with the main difference being = the pace of >>>>>>>>>> implementation. Hans requested a low, medium, high velocity asse= ssment to >>>>>>>>>> set appropriate expectations, and Robert indicated that while a = low budget >>>>>>>>>> under $1,000 Canadian would be insufficient, there are concerns = about >>>>>>>>>> moving too quickly with higher budgets. The discussion ended wit= h Robert >>>>>>>>>> mentioning the need to share a complete project document for rev= iew and >>>>>>>>>> input. >>>>>>>>>> Engagement Budget and Strategy Planning >>>>>>>>>> >>>>>>>>>> Robert discussed a proposed engagement budget in the 2000 >>>>>>>>>> Canadian dollars per month range and outlined success metrics fo= cusing on >>>>>>>>>> deliverables, Google Business Profile improvements in Austin and= Seattle >>>>>>>>>> markets, and organic rankings. The team reviewed a draft plan br= oken down >>>>>>>>>> into strategy, implementation, content, and web development acti= vities, >>>>>>>>>> with Robert explaining that while they would handle complex impl= ementation >>>>>>>>>> tasks, Nancy's team would handle straightforward implementation = work. >>>>>>>>>> Robert emphasized the importance of showing concrete results wit= hin a >>>>>>>>>> limited time frame to maintain the engagement. >>>>>>>>>> Web Development Task Coordination Meeting >>>>>>>>>> >>>>>>>>>> The team discussed web development tasks, with Robert and Rian >>>>>>>>>> confirming they could help with specification and guidance while= Hans and >>>>>>>>>> his team would handle the actual coding. Rian offered to provide= insights >>>>>>>>>> based on previous experience with website frameworks to help avo= id common >>>>>>>>>> roadblocks. Nancy identified an issue with breadcrumbs not appea= ring in >>>>>>>>>> their system, which Robert attributed to their hybrid system req= uiring >>>>>>>>>> additional diligence in data verification before implementation. >>>>>>>>>> Website FAQ Optimization Strategy >>>>>>>>>> >>>>>>>>>> The team discussed the optimization of FAQs on website pages, >>>>>>>>>> with Robert explaining that while FAQs remain important, the foc= us should >>>>>>>>>> be on quality over quantity by addressing critical questions whe= re >>>>>>>>>> appropriate. Robert confirmed that the engagement would be month= -to-month >>>>>>>>>> rather than a fixed project, with an estimated timeline of 5-6 m= onths to >>>>>>>>>> implement best practices, after which the team would assess cont= inued value >>>>>>>>>> and potential for ROI improvement. >>>>>>>>>> SEO Process and Results Discussion >>>>>>>>>> >>>>>>>>>> Robert explained their SEO process, which includes analyzing >>>>>>>>>> Google Search Console data, identifying keywords for first-page = ranking >>>>>>>>>> potential, and using a priority system based on competition and = volume >>>>>>>>>> data. Tanya expressed interest in seeing measurable results from= their SEO >>>>>>>>>> efforts, including specific goals and outcomes such as lead gene= ration and >>>>>>>>>> Core Web Vitals improvements. Hans suggested exploring wagtail s= upport as a >>>>>>>>>> potential keyword opportunity, noting its emerging market potent= ial. >>>>>>>>>> SEO Goals and Timeline Planning >>>>>>>>>> >>>>>>>>>> The team discussed SEO goals and timeline expectations with >>>>>>>>>> Robert outlining a progression from deliverables to rankings to = traffic to >>>>>>>>>> conversions. They agreed on specific targets including local ran= kings >>>>>>>>>> increasing by month two and traffic increasing by month three, w= ith Tanya >>>>>>>>>> noting that achieving these milestones would take approximately = 6 months to >>>>>>>>>> see full results. Robert committed to providing a proposal with = pricing >>>>>>>>>> options, and the team agreed to schedule a meeting with Nancy to= discuss >>>>>>>>>> keywords before finalizing the engagement, with timing to be det= ermined >>>>>>>>>> based on Hans's preferences for when to start the work. >>>>>>>>>> >>>>>>>>>> View in Zoom >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> AI can make mistakes. Review for accuracy. >>>>>>>>>> Please rate the accuracy of this summary. [image: feedback good] >>>>>>>>>> [im= age: >>>>>>>>>> feedback bad] >>>>>>>>>> >>>>>>>>>> Thank you for choosing Zoom, >>>>>>>>>> The Zoom Team >>>>>>>>>> [image: LinkedIn] [imag= e: >>>>>>>>>> X] [image: Instagram] >>>>>>>>>> [image: Facebook] >>>>>>>>>> [image: YouTube] >>>>>>>>>> [image: Blog] >>>>>>>>>> >>>>>>>>>> Zoom.com 55 Almaden Blvd >>>>>>>>>> San Jose, CA 95113 >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> +1.888.799.9666 <1-888-799-9666> >>>>>>>>>> >>>>>>>>>> =C2=A9 2026 Zoom Communications, Inc. >>>>>>>>>> >>>>>>>>> --0000000000007fb4e90659f5d5db Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable
Hi Rob,

Tha= t's great timing for us. I'll keep an eye out for nex= t=C2=A0steps from you later in the week.=C2=A0

~Ta= nya
<= span>

Tanya Threlfall

Director= of Sales

she/her


CULTURE FOUNDRY

tanya@culturefoundry.com=C2=A0

Main: 1-206-487-3330 | Direct:=C2=A01-360-505-0871

Let=E2=80= =99s connect on LinkedIn too!

Reclaim= the Power of Tech

Cultivate Blog | Join Our Community



On Wed, Aug 26, 202= 6 at 7:00=E2=80=AFAM Rob Cooper <rob@= plusroi.com> wrote:
Hi Tanya,

We are considering=C2=A0i= t a September start officially but are currently getting a bunch of the pre= p and background=C2=A0work together.=C2=A0

We'll share our workp= lan and have some questions for you later this week!

Cheers,
Rob

Robert Cooper
Rob@PlusROI.com

Office: 250-294-0915
Cell: 250= -857-8238


=


On Tue, Aug 25, 2026 at 9:43=E2=80=AFAM Tanya= Threlfall <tanya@culturefoundry.com> wrote:
Hi Rob,

The email confirmation=C2=A0works for us. When and how do we start?= =C2=A0

P.S. Lunch soon?=C2=A0

=
~Tanya

Tanya Threlfall

Director of Sales

she/her


CULT= URE FOUNDRY

tanya@culturefoundry.com=C2=A0

Main: 1-206-= 487-3330 | Direct:=C2=A01-360-505-0871<= /p>

Let=E2=80=99s connect on LinkedIn too!

Reclaim the Power of Tech

Cultivate Blog | <= /span>Join Our Community



On Thu, Aug 20, 2026 at 1:50=E2=80= =AFPM Rob Cooper <robertecooper@gmail.com> wrote:
Hey Tanya,
The clearly worded confirmation is enough for us to work with = although I can do a formal agreement up if you like?

Cheers,
Rob

Robert Cooper
Rob@PlusROI.com

Office: 250-294-0915
Cell: 250= -857-8238


=


On Thu, Aug 20, 2026 at 8:56=E2=80=AFAM Tanya= Threlfall <tanya@culturefoundry.com> wrote:
Hi Rob,

We are excited to get started. Is there any paperwork that Hans needs= to review/sign before we officially=C2=A0start?=C2=A0

=
Thank you,

~Tanya


Tanya Threlfall

Director of Sales<= /p>

she/her


CULTURE FOUNDRY

tanya@culturefou= ndry.com=C2=A0

Main: 1-206-487-3330 | Direct:=C2=A01-360-505-0871

Let=E2=80=99s connect on Li= nkedIn too!

Reclaim the Power of Tech=

Cultivate Blog | Join Our = Community

=


On Mon, Aug 17, 2026 at 4:54=E2=80=AFPM Rob Cooper <robertecooper@gmail.com<= /a>> wrote:
<= div dir=3D"ltr">
Hey Tanya,

That's great news.=C2=A0

= Rian and I will chat about it tomorrow and go from there. We'll likely = plan for a Sept. 1 kickoff and get any onboarding taken care of before then= .



On Mon, Aug 17, 2026 at 1= :14=E2=80=AFPM Tanya Threlfall <tanya@culturefoundry.com> wrote:
Hi Rob,

We have had a chance to review and discuss interna= lly, and we'd like to begin with the=C2=A0Accelerated plan for two months and see=C2=A0ho= w it goes.=C2=A0

What are the=C2=A0next steps?=C2= =A0

Thank you,

~Tanya


Tanya Threlfall

Director of Sales

she/her


CULTURE FOUNDRY

tanya@culturefoundry= .com=C2=A0

Main: 1-206-487-3330 | Direct:=C2=A01-360-505-0871

= L= et=E2=80=99s connect on LinkedIn too!

<= p dir=3D"ltr" style=3D"line-height:1.2;margin-top:0pt;margin-bottom:0pt">Reclaim the Power of Tech

Cultivate= Blog | Join Our Community



On Mon, Aug 10, 2026 at 4:44=E2=80= =AFPM Rob Cooper <robertecooper@gmail.com> wrote:
Sounds great - we'd= love to connect on this and help create some magic!

Cheers,
Rob

Robert Cooper
Rob@PlusROI.com

Office: 250-294-0915
Ce= ll: 250-857-8238

<= /div>


On Mon, Aug 10, 2026 at 11:14=E2=80=AFAM T= anya Threlfall <tanya@culturefoundry.com> wrote:
Hi Rob= ,

Thank you! We will review and confirm=C2=A0our n= ext=C2=A0steps by=C2=A0the end of the week.=C2=A0

= ~Tanya

On Thu, Aug 6, 2026 at 6:18=E2=80=AFPM Rob Cooper <robertecooper@gmai= l.com> wrote:
Thanks Tanya,

I've included a straigh= tforward proposal including pricing options right here - just let us know o= f any thoughts or feedback. Just give us the word if you're ready to ge= t started. We'd love to get rolling!:

PlusROI Online Marketing

Website Optimization Program: Proposal

Prepared for Culture Foundry=C2=A0 |=C2=A0 August 2026= =C2=A0 |=C2=A0 Prepared by Robert Cooper

The opportunity

Your website speaks = well to people. Our work ensures it speaks just as clearly to the machines = that decide who gets found: Google, and the AI tools like ChatGPT, Claude, = AI Overviews, and Perplexity that more and more of your future customers as= k first.

This program takes your site t= hrough the full set of current best practices for search engine optimizatio= n (SEO) and answer engine optimization (AEO). Nearly all of the work happen= s under the hood or alongside your brand, not against it.

What we provide

  • A written Optimization Review. A plain-= language report covering seven areas: Google Business Profiles, off-site si= gnals, technical health, on-site optimization, content and blog strategy, s= chema markup, and answer engine optimization (drafted and ready for updates= based on feedback and further research).

  • = A prioritized Task Checklist. Every recommendation broken into concrete tas= ks, ordered by impact and effort, with strategy, development, content, and = implementation work clearly separated (drafted and ready for updates based = on feedback and further research).

  • Execution, month by month. We work through the checklist in priority order: profil= e and citation building, technical fixes, content and structure work, schem= a, and AEO improvements. You review and approve as we go.

    • Progress report= ing. A monthly summary of completed work, = what is next, and movement in the measures that matter: citation scores, ra= nkings, local visibility, and AI mentions.

Pricing options

The scop= e is the same in every option: the full best-practices program for your web= site. What changes is the pace. More hours per month mean the important wor= k finishes sooner and starts paying back sooner.

=

Option

Monthly

Estimated duration

Estimated program= total

Steady

$1,200

About 10 months

About $12,000

Accelerated

$2,000

About 5 months

About $10,000

<= p dir=3D"ltr" style=3D"line-height:1.2;margin-top:0pt;margin-bottom:0pt">Sprint

$3,000

About 3 = months

About $9,000

<= /td>

The faster options= cost slightly less in total, given the greater efficiency of communication= s and project mangagement. $1,200/month is our minimum engagement. Duration= s are estimates and depend on how quickly items are approved and how much d= epends on your web team.

How we work

  • <= span style=3D"font-size:10.5pt;font-family:Arial,sans-serif;color:rgb(51,51= ,51);background-color:transparent;font-weight:700;font-variant:normal;verti= cal-align:baseline;white-space:pre-wrap">Priorities first. Urgent items (reviews, citations, anything where your own = site contradicts your Google profile) start immediately. Structural work fo= llows. Refinements come last.

  • You stay in control. Nothing client-facing changes without your approval. The checklis= t shows what is done, in progress, and next at all times.

    • Honest measurem= ent. We report real-world measures and tel= l you plainly when a tool score does not reflect real life. We never promis= e specific rankings or traffic numbers, because no honest practitioner can.=

After the program completes,= many clients move to ongoing arrangement for new initiatives, monitoring, = and keeping pace as search and AI tools evolve. We can scope that when the = time comes.

Next steps

Choose the pace that fits. We finalize the plans in th= e first month, walk you through them, and get the urgent items done right a= way. To proceed, reply with your preferred option and we will send the agre= ement.


=
Cheers,
Rob

<= /div>
Robert Cooper
Rob@= PlusROI.com

Offic= e: 250-294-0915
Cell: 250-857-8238




<= br>
On Thu,= Aug 6, 2026 at 2:14=E2=80=AFPM Tanya Threlfall <tanya@culturefoundry.com> wro= te:
Sharing the Zoom AI meeting notes in case=C2=A0they are helpful.<= /div>


<= col width=3D"456">=

<= /p>

Tanya T= hrelfall

Director of Sales

she/her


CULTURE FOUNDRY

tanya@culturefoundry.com=C2=A0

Main: 1-206-487-3330 | Direct:=C2=A01-360-505= -0871

Let=E2=80=99s connect on LinkedIn too!

Reclaim the Power of Tech

Cultivate Blog | Join Our Community



---------- Forwarded message -= --------
From: Zoom <no-reply@zoom.us>
Date: Thu, Aug 6, 2026 at 2:08=E2= =80=AFPM
Subject: Meeting assets for Culture Foundry | Plus ROI are read= y!
To: <tanya@culturefoundry.com>


=20 =20 =20 =20

Meeting assets for Culture = Foundry | Plus ROI are ready!

Meeting summary

Quick recap

The meeting focused on plannin= g and expectations for an SEO engagement to improve the company=E2=80=99s w= ebsite and inbound lead generation. Tanya was confirmed as the main point o= f contact, with Hans as the decision maker. Robert outlined the approach, i= ncluding a prioritized list of tasks, a focus on technical health, content = structure, and local visibility in markets like Austin and Seattle, and a p= rocess for keyword research and prioritization. The group discussed budget = levels, with Robert suggesting around $2,000 Canadian per month as a sweet = spot, and confirmed the engagement would be month-to-month. They talked abo= ut how success would be measured, with phases of deliverables, then local r= ankings, then traffic, and finally conversions, and Tanya proposed motivati= onal targets for progress over several months. The team also discussed the = division of web development work, with Robert=E2=80=99s team able to handle= it but expecting much to be done in-house, and touched on opportunities ar= ound Wagtail support and keyword strategy. The conversation included some p= ersonal small talk and context about everyone=E2=80=99s current workload an= d locations.

Next steps

Hans

Robert

Tanya

Summary

SEO Content Review Discussion

Tanya and Robert discussed Tan= ya's busy schedule and her review of Robert's SEO content. Tanya me= ntioned having a potential new lead, another UCSF client, but wanted to con= firm the business before proceeding. The conversation then shifted to perso= nal topics, including Robert's decision to grow out his hair and his fa= ther's background in the Air Force.

Website Project Leadership Roles<= /h3>

Tanya announced she would serv= e as the main driver for the website project, with Hans remaining as the de= cision maker while Nancy would also remain involved. Robert discussed their= approach to website optimization, noting they would maintain minimal load = on the client while ensuring strategic and messaging decisions included the= client. The team agreed the website was a high-priority lead generator, wi= th Robert expressing confidence in the project's potential based on the= company's strong reputation and existing assets.

Project Plan Budget Discussion

Robert discussed the project p= lan and proposed approach with Hans and Tanya, explaining that the activiti= es and priorities would remain the same regardless of budget level, with th= e main difference being the pace of implementation. Hans requested a low, m= edium, high velocity assessment to set appropriate expectations, and Robert= indicated that while a low budget under $1,000 Canadian would be insuffici= ent, there are concerns about moving too quickly with higher budgets. The d= iscussion ended with Robert mentioning the need to share a complete project= document for review and input.

Engagement Budget and Stra= tegy Planning

Robert discussed a proposed en= gagement budget in the 2000 Canadian dollars per month range and outlined s= uccess metrics focusing on deliverables, Google Business Profile improvemen= ts in Austin and Seattle markets, and organic rankings. The team reviewed a= draft plan broken down into strategy, implementation, content, and web dev= elopment activities, with Robert explaining that while they would handle co= mplex implementation tasks, Nancy's team would handle straightforward i= mplementation work. Robert emphasized the importance of showing concrete re= sults within a limited time frame to maintain the engagement.

Web Development Task Coo= rdination Meeting

The team discussed web develop= ment tasks, with Robert and Rian confirming they could help with specificat= ion and guidance while Hans and his team would handle the actual coding. Ri= an offered to provide insights based on previous experience with website fr= ameworks to help avoid common roadblocks. Nancy identified an issue with br= eadcrumbs not appearing in their system, which Robert attributed to their h= ybrid system requiring additional diligence in data verification before imp= lementation.

Website FAQ Optimization Strateg= y

The team discussed the optimiz= ation of FAQs on website pages, with Robert explaining that while FAQs rema= in important, the focus should be on quality over quantity by addressing cr= itical questions where appropriate. Robert confirmed that the engagement wo= uld be month-to-month rather than a fixed project, with an estimated timeli= ne of 5-6 months to implement best practices, after which the team would as= sess continued value and potential for ROI improvement.

SEO Process and Results Discuss= ion

Robert explained their SEO pro= cess, which includes analyzing Google Search Console data, identifying keyw= ords for first-page ranking potential, and using a priority system based on= competition and volume data. Tanya expressed interest in seeing measurable= results from their SEO efforts, including specific goals and outcomes such= as lead generation and Core Web Vitals improvements. Hans suggested explor= ing wagtail support as a potential keyword opportunity, noting its emerging= market potential.

SEO Goals and Timeline Planning

The team discussed SEO goals a= nd timeline expectations with Robert outlining a progression from deliverab= les to rankings to traffic to conversions. They agreed on specific targets = including local rankings increasing by month two and traffic increasing by = month three, with Tanya noting that achieving these milestones would take a= pproximately 6 months to see full results. Robert committed to providing a = proposal with pricing options, and the team agreed to schedule a meeting wi= th Nancy to discuss keywords before finalizing the engagement, with timing = to be determined based on Hans's preferences for when to start the work= .

= V= iew in Zoom

AI can make mistakes. Review for accuracy.

= Please rate the accuracy of this summary. = = 3D"feedback = = = 3D"feedback =
Thank you for choos= ing Zoom,
The Zoom Team
= 3D"LinkedIn" = 3D"X" = 3D"Instagram" = 3D"Facebook" = 3D"YouTube" = 3D"Blog"
Zoom.com = 55 Almaden Blvd
San Jose, CA 95113

= +1.888.799.9666<= /a>

= =C2=A9 = 2026 = Zoom Communications, Inc.

3D""
--0000000000007fb4e90659f5d5db--