# Copernic international pricing — decisions for sign-off **What this is.** Before we set prices by currency in 2Checkout, we need a few decisions from you. Everything below is a proposal. Tick the ones you want us to apply, change any number you disagree with, and send it back — we'll generate the full price list from your answers. **Where prices stand today.** Only the USD price is set by hand. Every other currency is auto-converted by 2Checkout at the live exchange rate, which is why customers currently see prices like *40.67 CAD* and *25.13 EUR*. **Our starting position:** in most markets, change nothing but the rounding. We're proposing a discount in a handful of markets only, and **no premium anywhere**. --- ## 1. Discounts against the US price > How to read confidence: **Medium** = supported by common industry practice for software sold into > that market. **Low** = based on income levels and purchasing power rather than on observed prices > for products like Copernic's. Low-confidence items are judgement calls — they're safe to decline. ### Recommended - [ ] **India — 20% below US** *(range considered: 15–25%. Confidence: **Medium**.)* Regional pricing for India is standard practice in software, and matches the ~20% you mentioned. Consumer services discount far more (Spotify is roughly a third of its US price there), so 20% is a conservative figure. → Your figure if different: **______%** ### Optional — worth considering, weaker evidence - [ ] **Brazil, Mexico, Türkiye, South Africa, Poland — 15% below US** *(range considered: 10–20%. Confidence: **Low**.)* Middle-income markets where purchasing power is well below the US. Commonly suggested for regional pricing, but we found no evidence that vendors comparable to Copernic actually discount them. → Your figure if different: **______%** · Apply to all five? **Yes / No — only: ______________** - [ ] **Egypt, Nigeria, Kenya, Vietnam, Ukraine, Colombia, Peru — 25% below US** *(range considered: 20–30%. Confidence: **Low**.)* The largest purchasing-power gaps on the list, but also the smallest markets — this may not be worth the administrative effort unless you have real sales there. → Your figure if different: **______%** - [ ] **Everywhere else: no change (0%).** Same price as the US, converted and rounded. **A note on the method.** There's no "Big Mac Index" for business software. The nearest credible anchor is the World Bank's purchasing-power-parity conversion factor, which is what the ranges above are grounded in. It's a reasonable guide, not a precise answer — which is why we've marked those items Low confidence. --- ## 2. How prices should be rounded These are formatting decisions, not price changes. Ticking them makes prices look native rather than machine-converted. - [ ] **Use .99 endings by default** (e.g. 28.99 → 39.99 in another currency). - [ ] **China, Taiwan, Hong Kong, Singapore — end prices in 8, never in 4.** In Chinese-speaking markets 8 signals prosperity and 4 sounds like the word for death. Roughly 40% of advertised prices there end in 8, and only about 1% end in 4. - [ ] **Japan — avoid 9 endings; use 8 or a round hundred** (e.g. ¥4,800). 9 carries an unlucky association in Japanese, and 8 is preferred. - [ ] **Currencies with no cents — quote whole units.** A .99 price is impossible in Japanese yen, Korean won, Hungarian forint, Vietnamese dong, Chilean peso and Paraguayan guaraní. We'd round to a sensible round number instead (e.g. ¥4,800, ₩39,000, ₫690,000). - [ ] **Sweden, Norway, Czechia — whole units.** Their small coins have been withdrawn, so prices are normally quoted without decimals. - [ ] **Switzerland — .90 endings** rather than .99, which is the Swiss retail norm. --- ## 3. One decision we can't make for you: tax display In the **EU and UK**, prices shown to consumers must **include VAT** (17–27% depending on country). Business buyers are normally shown prices without tax. This changes the number materially — a €29.99 consumer price is roughly €24.79 before VAT. - [ ] Our EU/UK prices should be entered **excluding VAT** (tax added at checkout — current behaviour) - [ ] Our EU/UK prices should be entered **including VAT** (so the price shown is the price paid) *If you're unsure, your 2Checkout account manager can confirm how the cart currently displays tax to EU consumers.* --- ## 4. Questions we need answered before we can generate the list 1. **Which currencies are in scope?** All 52 enabled on the account, or a shorter list of the markets you actually sell in? *(You mentioned around 1,200 price entries, which matches roughly 19 currencies across the three editions, three terms and seven user tiers.)* → **______________________________________________** 2. **Two prices are already set by hand** — a South African rand price and a Serbian dinar price on single tiers. Were those deliberate, or leftovers we should overwrite? → **______________________________________________** 3. **Do you actively sell into China, Russia, Belarus or Syria?** Payment restrictions may matter more than price in those markets. → **______________________________________________** 4. **Argentina and Türkiye** have high inflation, so any fixed price goes stale within months. We'd suggest leaving those on automatic conversion. Agree? → **Yes / No** --- ## Sign-off Once you've ticked the boxes and answered the four questions above, we'll produce the complete price list — every edition, term, user tier and currency — as a spreadsheet ready to load into 2Checkout. Name: ________________________ Date: ______________