## **1\. Discounts against the US price**

> How to read confidence: **Medium** \= supported by common industry practice for software sold into that market. **Low** \= based on income levels and purchasing power rather than on observed prices for products like Copernic's. Low-confidence items are judgement calls — they're safe to decline.

### Recommended

- [x] **India — 20% below US** *(range considered: 15–25%. Confidence: **Medium**.)* Regional pricing for India is standard practice in software. Consumer services discount far more (Spotify is roughly a third of its US price there), so 20% is a conservative figure. → Your figure if different: **\_20\_%**

### Optional — worth considering, weaker evidence

- [ ] **Brazil, Mexico, Türkiye, South Africa, Poland — 15% below US** *(range considered: 10–20%. Confidence: **Low**.)* Middle-income markets where purchasing power is well below the US. Commonly suggested for regional pricing, but we found no evidence that vendors comparable to Copernic actually discount them. → Your figure if different: **\_\_\_\_0\_\_%**  ·  Apply to all five? **Yes / No — only: \_\_\_\_\_\_\_\_\_\_\_\_\_\_**  
        
- [x] **Egypt, Nigeria, Kenya, Vietnam, Ukraine, Colombia, Peru — 25% below US** *(range considered: 20–30%. Confidence: **Low**.)* The largest purchasing-power gaps on the list, but also the smallest markets — this may not be worth the administrative effort unless you have real sales there. → Your figure if different: **\_\_\_20\_\_\_%**  
        
- [x] **Everywhere else: no change (0%).** Same price as the US, converted and rounded.

**A note on the method.** There's no "Big Mac Index" for business software. The nearest credible anchor is the World Bank's purchasing-power-parity conversion factor, which is what the ranges above are grounded in. It's a reasonable guide, not a precise answer — which is why we've marked those items Low confidence.

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## **2\. How prices should be rounded**

These are formatting decisions, not price changes. Ticking them makes prices look native rather than machine-converted.

- [x] **Use .99 endings by default** (e.g. 28.99 → 39.99 in another currency).  
- [ ] **China, Taiwan, Hong Kong, Singapore — end prices in 8, never in 4\.** In Chinese-speaking markets 8 signals prosperity and 4 sounds like the word for death. Roughly 40% of advertised prices there end in 8, and only about 1% end in 4\.  
- [x] **Japan — avoid 9 endings; use 8 or a round hundred** (e.g. ¥4,800). 9 carries an unlucky association in Japanese, and 8 is preferred.  
- [x] **Currencies with no cents — quote whole units.** A .99 price is impossible in Japanese yen, Korean won, Hungarian forint, Vietnamese dong, Chilean peso and Paraguayan guaraní. We'd round to a sensible round number instead (e.g. ¥4,800, ₩39,000, ₫690,000).  
- [x] **Sweden, Norway, Czechia — whole units.** Their small coins have been withdrawn, so prices are normally quoted without decimals.  
- [x] **Switzerland — .90 endings** rather than .99, which is the Swiss retail norm.

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## **3\. Questions we need answered before we can generate the list**

1. **Which currencies are in scope?** All 52 enabled on the account, or a shorter list of the markets you actually sell in? *(You mentioned around 1,200 price entries, which matches roughly 19 currencies across the three editions, three terms and seven user tiers.)* → **\_\_\_\_\_\_I said 1200 like that. Do all currencies except as listed below\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_**  
     
2. **Two prices are already set by hand** — a South African rand price and a Serbian dinar price on single tiers. Were those deliberate, or leftovers we should overwrite? → **\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_overwrite\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_**  
     
3. **Do you actively sell into China, Russia, Belarus or Syria?** Payment restrictions may matter more than price in those markets. → **\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_No\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_**  
     
4. **Argentina and Türkiye** have high inflation, so any fixed price goes stale within months. We'd suggest leaving those on automatic conversion. Agree? → **Yes / No Yes and add Venezuela to that list**