client_config() ); wp_register_script( 'bw-lead-ai-admin-test', BW_LEAD_AI_URL . 'assets/js/admin-test.js', array( 'bw-lead-ai-capture' ), BW_LEAD_AI_VERSION, true ); wp_register_script( 'bw-lead-ai-utm-builder', BW_LEAD_AI_URL . 'assets/js/utm-builder.js', array(), BW_LEAD_AI_VERSION, true ); } public function render_page() { if ( ! current_user_can( 'manage_options' ) ) { return; } $tab = isset( $_GET['tab'] ) ? sanitize_key( wp_unslash( $_GET['tab'] ) ) : 'settings'; // phpcs:ignore WordPress.Security.NonceVerification.Recommended $tabs = array( 'settings' => __( 'Settings', 'bw-lead-ai' ), 'targets' => __( 'Form Fields', 'bw-lead-ai' ), 'utm' => __( 'UTM Builder', 'bw-lead-ai' ), 'test' => __( 'Test', 'bw-lead-ai' ), 'help' => __( 'Help', 'bw-lead-ai' ), ); if ( ! isset( $tabs[ $tab ] ) ) { $tab = 'settings'; } echo '
'; echo '

' . esc_html__( 'BW Lead Attribution Intelligence', 'bw-lead-ai' ) . '

'; echo '

'; foreach ( $tabs as $key => $label ) { $class = ( $tab === $key ) ? ' nav-tab-active' : ''; $url = add_query_arg( array( 'page' => self::PAGE_SLUG, 'tab' => $key, ), admin_url( 'options-general.php' ) ); echo '' . esc_html( $label ) . ''; } echo '

'; switch ( $tab ) { case 'targets': $this->render_targets_tab(); break; case 'utm': $this->render_utm_tab(); break; case 'test': $this->render_test_tab(); break; case 'help': $this->render_help_tab(); break; case 'settings': default: $this->render_settings_tab(); break; } echo '
'; } private function render_settings_tab() { $settings = BW_Lead_AI_Settings::get(); $opt = esc_attr( BW_LEAD_AI_OPTION ); $standard_list = '' . implode( ', ', BW_Lead_AI_Settings::STANDARD_ALIAS_KEYS ) . ''; ?>

label : value1, value2, .... One rule per line. Rules are walked in order — earlier rules win over later ones when both could match.', 'bw-lead-ai' ), array( 'code' => array() ) ); ?>

$cust_vals ) { $other_lines[] = $cust_key . ' : ' . implode( ', ', $cust_vals ); } $other_text = implode( "\n", $other_lines ); ?>

Source and Medium are required — without them nothing else can be attributed, so they live in their own inputs and cannot be deleted. Enter URL parameter names comma-separated; earlier aliases win. Order matters: put utm_source first to prefer UTMs over custom conventions.', 'bw-lead-ai' ), array( 'code' => array(), 'strong' => array() ) ); ?>

Other dimensions & custom parameters. One per line, format label : param1, param2. The remaining built-ins are campaign, term, content, adgroup. Any other label becomes a custom dimension exposed as a merge tag {bw:your_label}.', 'bw-lead-ai' ), array( 'code' => array(), 'strong' => array(), 'em' => array() ) ); ?>

match_type : mt, match, utm_match_type to track match type from any of those URL parameters, then use {bw:match_type} in a hidden form field.', 'bw-lead-ai' ), array( 'code' => array() ) ); ?>

fallback only — explicit UTMs (utm_medium=cpc) and click-IDs always override these rules. Hostname matches are suffix-aware, so google matches www.google.co.uk.', 'bw-lead-ai' ), array( 'code' => array(), 'strong' => array() ) ); ?>

ai : openai.com, gemini.google.com, claude.ai, perplexity.ai to classify AI-referrer traffic under the ai medium.', 'bw-lead-ai' ), array( 'code' => array() ) ); ?>

source/medium on the left. Format per line: source/medium : param1, param2.', 'bw-lead-ai' ), array( 'code' => array() ) ); ?>

source / medium combinations to friendly channel labels (e.g. "Google Ads"). Rules are checked top-to-bottom; the first match wins. Unmatched visits fall back to the raw source / medium string.', 'bw-lead-ai' ), array( 'code' => array() ) ); ?>

* to match any source or medium. In the label, {bw:source} and {bw:medium} are substituted with the actual visit values (useful for generic rules like {bw:source} : */referral). Exposed as merge tags {bw:channel} and {bw:first_channel}.', 'bw-lead-ai' ), array( 'code' => array() ) ); ?>
__( 'Full summary', 'bw-lead-ai' ), 'source' => __( 'Source (last)', 'bw-lead-ai' ), 'medium' => __( 'Medium (last)', 'bw-lead-ai' ), 'sources' => __( 'Sources (all, comma-joined)', 'bw-lead-ai' ), 'terms' => __( 'Terms (all, comma-joined)', 'bw-lead-ai' ), 'first_page' => __( 'First landing page', 'bw-lead-ai' ), ); ?>

$label ) : ?> '', 'val' => '' ); ?>
home_url(), 'rest' => rest_url( BW_Lead_AI_REST::NAMESPACE_V1 . '/links' ), 'nonce' => wp_create_nonce( 'wp_rest' ), ) ); $options = get_option( BW_LEAD_AI_UTM_OPTION, array() ); if ( ! is_array( $options ) ) { $options = array(); } ?>

$item ) : $item = wp_parse_args( is_array( $item ) ? $item : array(), array( 'link_to_uri' => home_url(), 'utm_source' => '', 'utm_medium' => '', 'utm_campaign' => '', 'utm_term' => '', 'utm_content' => '', 'note' => '', ) ); ?>
__( 'Linked-to URL', 'bw-lead-ai' ), 'utm_source' => __( 'UTM Source', 'bw-lead-ai' ), 'utm_medium' => __( 'UTM Medium', 'bw-lead-ai' ), 'utm_campaign' => __( 'UTM Campaign', 'bw-lead-ai' ), 'utm_term' => __( 'UTM Term', 'bw-lead-ai' ), 'utm_content' => __( 'UTM Content', 'bw-lead-ai' ), ); foreach ( $fields as $fk => $fl ) : ?>

(loading)

(loading)
(loading)
(loading)
{bw:source_medium}
{bw:campaign}
{bw:term}
{bw:first_page}
{bw:submit_page}
{bw:first_source} + {bw:source}
{bw:summary}

$cvals ) { printf( '', esc_html( $ckey ), esc_html__( 'Custom dimension, populated from URL parameters:', 'bw-lead-ai' ), esc_html( implode( ', ', $cvals ) ) ); } } ?>
{bw:source}
{bw:medium}
{bw:source_medium}
{bw:channel}
{bw:campaign}
{bw:term}
{bw:content}
{bw:adgroup}
{bw:first_page}
{bw:last_page}
{bw:submit_page}
{bw:first_source}
{bw:first_medium}
{bw:first_channel}
{bw:visits}
{bw:pages}
{bw:tagged_visits}
{bw:summary}
{bw:summary_detailed}
{bw:%1$s}%2$s %3$s