---
title: Building landing pages
excerpt: Create standalone marketing and campaign pages, separate from your main site, and share their direct link.
tags: [landing, campaigns, marketing, pages]
target: client:brentwood
---

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<p>Landing pages are standalone campaign pages — for ads, email sends, or anything else that needs its own web address without living in your main site menu. You manage them under <code>Landing Pages</code> in the left-hand menu, kept completely separate from your regular Pages. They use the exact same block editor and the same Page Settings box as a page, so if you already know how to build a page, you already know how to build a landing page.</p>
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<h2 class="wp-block-heading">What is a landing page (and how is it different from a Page)?</h2>
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<p>A landing page is built exactly like a page — the same title field, the same block editor, the same Featured image panel, the same Page Settings box for the hero and footer image. What's different is where it lives and how people reach it:</p>
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<li>It isn't part of the Pages list or the page tree — it has no parent and no child pages.</li>
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<li>It's never added to a menu automatically, so it won't show up in the header, footer, or any mega menu.</li>
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<li>Its web address always starts with <code>/l/</code> instead of following your normal page structure.</li>
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<li>Its hero is <strong>off</strong> by default. A page's hero is on by default and uses the featured image; a landing page shows nothing at the top until you turn one on yourself.</li>
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<p class="bw-callout-label">Note</p>
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<p>A landing page isn't hidden or password-protected — anyone with the link can open it, and it will also turn up if someone searches the site. It's private only in the sense that nobody stumbles onto it by browsing; the only ordinary way in is the direct link you share.</p>
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<h2 class="wp-block-heading">How do I create a landing page?</h2>
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<!-- BWG-SHOT id="landing-add-new" path="/wp-admin/post-new.php?post_type=landing" region="the full Add Landing Page screen — title field and Page Settings box in the sidebar" caption="The Landing Page edit screen — the same block editor as a page." -->

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<ol class="wp-block-list bw-steps"><!-- wp:list-item -->
<li>Go to <code>Landing Pages → Add New</code>.</li>
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<li>Type a working title in the title field at the top.</li>
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<li>Build the page with blocks — see the next section.</li>
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<li>If you want a hero at the top, turn it on in the <strong>Page Settings</strong> box — it's off by default on a landing page (see <a href="#bw-how-do-i-add-a-hero-at-the-top">How do I add a hero at the top?</a>).</li>
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<li>Click <strong>Publish</strong>.</li>
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<h2 class="wp-block-heading">How do I build the content?</h2>
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<p>Add content the same way as any page: click the block inserter <strong>+</strong> and choose from the standard blocks (paragraphs, headings, images, buttons) or any of the Brentwood blocks — testimonials, FAQs, image galleries and more. The guides on adding images &amp; media and adding content blocks cover the full set.</p>
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<div class="wp-block-group bw-callout"><!-- wp:paragraph {"className":"bw-callout-label"} -->
<p class="bw-callout-label">Note</p>
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<p>A new landing page opens completely empty. A new Page starts with one ready-to-fill hero card block already in place; a landing page doesn't — click <strong>+</strong> to add your first block.</p>
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<h2 class="wp-block-heading">How do I add a hero at the top?</h2>
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<p>Landing pages use the same hero controls as every page — full steps are in the page settings guide. The one thing worth knowing here: a landing page's hero is <strong>off</strong> by default, so a brand-new one shows no hero until you turn one on.</p>
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<!-- BWG-SHOT id="landing-hero-off" path="/wp-admin/post-new.php?post_type=landing" region="the Page Settings box in the sidebar, showing the Hero type field set to Off — no hero" caption="New landing pages start with the hero off. Change Hero type to switch one on." -->

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<p>Open the <strong>Page Settings</strong> box on the right and set <strong>Hero type</strong> to the style you want. See the page settings guide for what each option does.</p>
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<h2 class="wp-block-heading">How do I find a landing page's web address to share it?</h2>
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<p>A landing page's address always looks like <code>/l/page-slug/</code> — nothing else on the site uses that pattern, so it's easy to recognise. The quickest ways to get it:</p>
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<!-- BWG-SHOT id="landing-list-view" path="/wp-admin/edit.php?post_type=landing" region="a row in the All Landing Pages list with the row actions showing" caption="Hover a row and click View to open the page and copy its address." -->

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<li>From <code>Landing Pages</code>, hover over the page in the list and click <strong>View</strong>.</li>
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<li>From the edit screen, click <strong>View Landing Page</strong> at the top (or the permalink shown under the title), then copy the address from your browser.</li>
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<p>The part after <code>/l/</code> comes from the title but can be edited from that same permalink area if you want a shorter or different address — just update the link everywhere it's already been sent.</p>
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<h2 class="wp-block-heading">How do I unpublish or delete a landing page?</h2>
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<p>You have two options, depending on whether the campaign is really over:</p>
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<li><strong>The campaign is done for good</strong> — open the page and move it to <strong>Trash</strong>.</li>
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<li><strong>Pausing it for a while</strong> — switch its status from Published to <strong>Draft</strong> in the <strong>Status &amp; visibility</strong> panel and click <strong>Update</strong>. Everything stays saved; publish it again later and the same address starts working.</li>
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<p class="bw-callout-label">Important</p>
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<p>Trashing a landing page breaks its link immediately — anyone who clicks it from an ad, an email, or a QR code gets an error instead of your page. If there's any chance you'll reuse it, use Draft instead.</p>
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