## 06 — Building landing pages

- **What is a landing page (and how is it different from a Page)?** → campaign page, microsite, ad page, promo page, marketing page, standalone, one-off page, custom post type, compare, versus, vs, special page
- **How do I create a landing page?** → new, add, set up, build, make, start, campaign, promo, ad, first landing page
- **How do I build the content?** → blocks, block editor, add blocks, insert, layout, design, page builder, Brentwood blocks, write, edit
- **How do I add a hero at the top?** → banner, header image, cover image, featured image, hero video, hero image, background image, page settings, top banner, hero type
- **How do I find a landing page's web address to share it?** → URL, link, permalink, slug, copy link, get the link, send link, view page, address, /l/
- **How do I unpublish or delete a landing page?** → remove, take down, pause, hide, draft, trash, end campaign, stop, deactivate, archive