# Search keywords — Brentwood client guides

For every section heading in every guide, the alternate words a staff member might SEARCH that
are NOT already in the heading text. The pipeline attaches these as hidden per-section keywords so
heading-level search finds the answer even when the user's words differ from the heading.


## 00 — Getting started with your Brentwood website

- **Logging in for the first time** → sign in, signin, sign-in, log in, login, log on, first time, first login, new account, access, get in, can't get in, dashboard, admin, wp-admin, google, password
- **Where do I find things?** → menu, navigation, where is, find, sections, sidebar, can't find, locate, missing menu, layout
- **How do I edit a page?** → edit page, change page, update page, edit content, modify, change text
- **What are blocks?** → blocks, block editor, gutenberg, building blocks, add block, insert, content blocks
- **What's the Page Settings panel?** → page settings, hero, banner, settings, title override, footer image
- **How do I find the right guide?** → help, search, find guide, how do I, documentation, instructions, manual, look up

## 01 — Managing staff profiles

- **How do I add a new staff member?** → add, create, new teacher, new faculty, new employee, new profile, set up, onboard, hire, staff member
- **How do I change a staff member's photo?** → photo, picture, image, headshot, portrait, replace photo, update photo, profile picture
- **What do "Title / Position" and "Credentials" show?** → job title, role, position, department, qualifications, degrees, letters after name, designations
- **How do I put a staff member in a department?** → department, group, category, division, team, faculty group, assign department, section
- **Changing the order staff appear in** → order, sort, reorder, sequence, alphabetical, rearrange, position, move, first, last, list order, alphabetize
- **How do I show staff on a page?** → display, add to page, faculty grid, directory, team grid, list staff, put on page, insert, embed staff
- **How do I let a teacher edit their own profile?** → self edit, self service, connect account, link user, permission, let them edit, teacher login, own profile
- **How do I remove or hide a staff member?** → remove, delete, hide, retire, left, gone, unpublish, take down, temporarily hide, on leave, draft

## 02 — Managing courses

- **How do I add a course?** → create, new course, new class, set up, insert, catalogue entry, publish a course, curriculum, class listing, subject listing
- **What do the Advanced Placement and Elective toggles do?** → AP, advanced placement course, elective course, toggle, switch, flag, badge, on/off, optional course, required course, course type
- **How do I set the credit value?** → ministry credit, ministry credit awarded, credit field, course credit, credit equivalency, points, transcript credit
- **How do I organise courses by subject, grade and category?** → organize, taxonomy, classify, tag, group courses, department, filter courses, grade level, course category, subjects list
- **How do I show courses on a page?** → display courses, insert block, course table, course grid, course list, embed, add to page, filter by subject, filter by grade, brentwood course table
- **Changing the order courses appear in** → order, sort, reorder, sequence, alphabetical, rearrange, ascending, descending, sort order, list order
- **How do I remove or hide a course?** → delete, retire, discontinue, unpublish, take down, trash, draft, cancel course, no longer offered, archive

## 03 — Managing livestreams

- **How do I add a livestream?** → create, new, schedule, set up, publish, YouTube video, event, video link, stream
- **Where do I find the YouTube Video ID?** → link, URL, watch link, youtu.be, embed code, paste, code, address, web address
- **How do I set the date, time and length?** → schedule, start time, duration, how long, minutes, when, timing, timezone, start date
- **What do "Unlisted" and "Live broadcast only" do?** → hide, private, public, visibility, no recording, recording, toggle, switch, streaming, exclude from list
- **How do I group livestreams by category?** → tag, categorize, organize, sort, topic, series, filter, label, playlist
- **How do I show livestreams on a page? (the Youtube List block)** → display, embed, insert, add to page, video list, event list, widget, grid, put on a page
- **How do I remove a livestream?** → delete, trash, hide, unpublish, cancel, take down, draft, archive, gone

## 04 — Posting jobs (Careers)

- **How do I post a new job?** → add, create, new posting, opening, vacancy, hire, hiring, employment, listing, publish job, HR, career posting
- **What goes in the "Open Message"?** → closing date, deadline, apply by, until filled, status line, bold text, button caption, expiry date
- **Where does the "Apply Now" button go? (email or link)** → URL, web address, mailto, hr email, application link, destination, redirect, where to apply
- **How do I show job postings on a page? (the Careers block)** → display, insert, add block, careers page, list jobs, embed, grid, careers grid, publish listings
- **Changing the order postings appear in** → sort, sequence, reorder, rearrange, position, first, last, priority, move up, move down, sorting
- **How do I close or remove a posting?** → delete, hide, unpublish, filled, take down, expire, trash, draft, archive, done hiring

## 05 — Managing the Brentwood 100

- **What is the Brentwood 100?** → centenary, 100th anniversary, anniversary, history wall, mosaic, timeline, retrospective, milestones, memories, hundred
- **How do I add a new item?** → add, create, new tile, new story, new memory, new entry, new mosaic item, new post
- **What are the three tile styles (Modal, Inline, Montage)?** → tile type, display type, popup, pop-up, lightbox, photo tile, text tile, layout, appearance, style options
- **What is the badge number?** → number, numbering, order, position, sequence, sort, badge, tile number, numbered
- **How do I make a tile bigger or smaller? (width & height)** → size, resize, width, height, columns, rows, span, big, small, large, wide, tall
- **How do I add extra photos to an item? (the Gallery)** → gallery, extra photos, more images, additional photos, multiple photos, photo gallery
- **How do I show the Brentwood 100 on a page? (the 100 Grid block)** → display, insert, add to page, mosaic block, grid block, embed, place on page, columns setting
- **How do I remove or hide an item?** → remove, delete, hide, retire, gone, unpublish, take down, temporarily hide, draft, trash

## 06 — Building landing pages

- **What is a landing page (and how is it different from a Page)?** → campaign page, microsite, ad page, promo page, marketing page, standalone, one-off page, custom post type, compare, versus, vs, special page
- **How do I create a landing page?** → new, add, set up, build, make, start, campaign, promo, ad, first landing page
- **How do I build the content?** → blocks, block editor, add blocks, insert, layout, design, page builder, Brentwood blocks, write, edit
- **How do I add a hero at the top?** → banner, header image, cover image, featured image, hero video, hero image, background image, page settings, top banner, hero type
- **How do I find a landing page's web address to share it?** → URL, link, permalink, slug, copy link, get the link, send link, view page, address, /l/
- **How do I unpublish or delete a landing page?** → remove, take down, pause, hide, draft, trash, end campaign, stop, deactivate, archive

## 07 — Writing & publishing blog posts

- **How do I write a new blog post?** → new post, add post, create post, write, publish, blog entry, article, news post, first post
- **How do I set the author name shown on a post?** → byline, credit, who wrote it, published by, ghostwrite, write on behalf, guest author, student author, Blog Details, publishing account, WordPress account vs author
- **How do I add a hero image or photo gallery to a post?** → hero, banner, header image, top image, slideshow, carousel, photo gallery, featured photo, page settings, hero type
- **How do I put a post in a category?** → category, categorize, tag, topic, section, filter, organize, group posts, uncategorized
- **How do I feature blog posts on a page?** → Blog block, Brentwood Blog, list posts, display posts, blog grid, blog feed, embed posts, blog listing, student blog, news feed
- **How do I change a post's date?** → date, backdate, redate, schedule, publish date, post date, timestamp, future post, status and visibility
- **How do I unpublish or delete a post?** → remove, delete, hide, take down, draft, trash, unpublish, pull down

## 08 — Page settings: titles, heroes and the footer image

- **How do I change the big title at the top of a page?** → title, heading, H1, rename, page name, big heading, override title, display title, italic title
- **How do I add a hero banner to the top of a page?** → hero, banner, header, top image, masthead, cover image, feature banner, big picture at top
- **How do I use a single photo as the hero?** → photo hero, image banner, single picture, featured image, one photo
- **Part of my hero photo is cut off — how do I fix what shows?** → cropped, cut off, crop, focus, focal point, reframe, off centre, position, pan, zoom, face cut off, wrong part showing
- **How do I make the hero taller or shorter?** → height, taller, shorter, banner size, too tall, too short, resize hero
- **How do I show a gallery or slideshow hero?** → gallery, slideshow, carousel, slider, multiple photos, rotating images, several pictures
- **How do I use a video or YouTube hero?** → video, youtube, mp4, webm, background video, moving banner, video header
- **How do I turn the hero off?** → remove hero, no banner, disable hero, off, hide banner, get rid of banner
- **How do I add the image at the bottom of the page?** → footer image, bottom image, footer background, gap at bottom, picture at bottom, footer photo

## 09 — Editing the timetable

- **What is the Timetable page and where do I edit it?** → schedule, weekly schedule, class schedule, find, locate, admin menu, settings, calendar, timetable settings, timetable admin
- **How do I edit a category panel?** → heading, body text, description, learn more, link, button, popup, pop-up, expand, collapse, Athletics, Arts, Academics, Food, Advisor, Tutorial, Assembly, Sleep-In, Evening Prep, Evening Activity, content panel, photo, image
- **How do I change the background photos behind a category?** → gallery, images, picture, faint, backdrop, cycle, rotate, multiple images, grid background, block image
- **How do I edit the academic block rotation?** → rotation table, day columns, period rows, block letters, letter, cycle, periods, days, A B C D, rotating schedule, schedule table
- **How do I change the block colours?** → color, colors, block color, letter color, swatch, hex, color picker, palette, colour picker
- **Where does the timetable appear on the site?** → block, insert, add to page, display, front-end, live site, Brentwood Timetable block, which pages, Unique Timetable, initial view, filter, embed

## 10 — Adding images and video (Brentwood blocks)

- **How do I add one of these blocks to a page?** → insert block, add block, block inserter, plus button, find block, search block, custom blocks, Brentwood blocks, where are the blocks
- **How do I add an image card with a label or number (Brentwood Images)?** → photo, picture, tile, card, image card, badge, stat, figure, percentage, number overlay, popup, modal, lightbox, slider, slideshow, caption, chevron, grid of images
- **How do I add a photo gallery (Brentwood Image Gallery)?** → photos, pictures, image grid, grid of photos, brick, mosaic, feature, multiple images, album, lightbox, columns of images
- **How do I put a video next to text (Brentwood Video Text)?** → youtube, mp4, video block, media, embed video, video and text, side by side, play video, poster, thumbnail, call to action
- **How do I add the white hero text card (Brentwood Hero Card)?** → hero, banner, title card, header card, overlay card, page hero, top of page, intro card, apply now button, h1
- **How do I add a video hero by hand (Brentwood Hero, Manual)?** → manual hero, video banner, full width video, carousel, image slideshow, image hero, hero block
- **How do I add a list of livestreams?** → youtube list, livestream, video list, stream schedule, live videos

## 11 — Adding content blocks (Brentwood blocks)

- **How do I add a frequently-asked-questions section?** → faq, accordion, brentwood faq accordion, questions and answers, expand, collapse, collapsible, drop down, help, financial information faq
- **How do I add an expanding link table?** → brentwood accordion, expander, collapse, toggle, panels, drop down, course selection, tabs, cells, grid of links
- **How do I add a tagline with highlighted words?** → brentwood tagline text, tag line, lead, intro line, large text, big text, headline, emphasise, colour words, red words, highlight
- **How do I add a quote or testimonial?** → brentwood testimonial, quote, quotation, pull quote, review, endorsement, praise, attribution, from who
- **How do I add a table or grid of links?** → brentwood table link, link table, link grid, buttons, list of links, columns, downloads, related pages
- **How do I add sub-page navigation?** → brentwood sub page link, section nav, sibling pages, child pages, related pages, page tiles, photo navigation, in this section
- **How do I add a photo tile that links to another page?** → brentwood interlinking, interlink, image tile, photo card, link card, feature tile, popup, modal, image link
- **How do I add a curved divider beside an image?** → brentwood curve divider, curve, swoop, wave, section edge, shape divider, bulge, decorative divider
- **How do I add the events calendar?** → brentwood calendar, events, google calendar, schedule, upcoming, dates, ics, box office, b-well, socials, admissions
- **How do I add a site search bar?** → brentwood search, search box, search field, find, site search, magnifying glass, look up
- **How do I add a library catalogue search box?** → brentwood library search, ebsco, catalogue, catalog, databases, research, books, library, external search

## 12 — Managing forms and inquiries

- **How do I see form submissions?** → entries, applications, inquiries, responses, who applied, who filled out, read, unread, star, flag, view entries, check entries
- **How do I export entries to a spreadsheet?** → csv, download, excel, google sheets, numbers, save, backup, report, data, download entries, all entries
- **How do I change who gets notified when someone submits a form?** → notification, notifications, email, alert, admin email, send to, recipient, where do submissions go, who receives, forward, inbox
- **How do I edit a form's questions?** → fields, add a field, remove a field, delete a question, reorder fields, form editor, add question, field label, required field, change wording
- **How do I put a form on a page?** → embed, insert, add form, gravity forms block, display form, show form, place form
- **How do I create a new form?** → add a form, build a form, start a form, new form, from scratch, brand new form

## 13 — Managing users and roles

- **What can each role do?** → permissions, access levels, capabilities, role types, access rights, what can they see, editor vs author, difference between roles
- **How do I add a new user?** → add user, create account, new account, new person, invite someone, set up login, add editor, add staff account, give access
- **How do I change someone's role?** → change role, promote, demote, upgrade, downgrade, make editor, change permissions, adjust access
- **Which role should I give someone?** → choose role, right role, which permission, what access, correct role, assign
- **Why can't I create an Administrator?** → administrator, admin, can't make admin, no admin option, missing role, not allowed, greyed out
- **How do I remove someone's access?** → remove, delete user, deactivate, revoke, disable account, take away access, they left, offboard, block login

## 14 — Signing in

- **How do I sign in?** → login, log in, access, wp-admin, dashboard, enter site, get in, staff login
- **Which Google account do I use?** → workspace, school email, school account, gmail, personal account, brentwood.ca, domain, wrong account, choose account, multiple accounts
- **Why does it say my account isn't recognised?** → not recognized, no account, new staff, new teacher, first time, can't log in, blocked, set up account, new employee, permission denied
- **How do I sign out?** → log out, logout, sign off, exit, end session

## 15 — Updating your own staff profile

- **How do I get to my profile?** → my profile, find my profile, where is my profile, access, log in, sign in, my page, staff page
- **How do I edit my profile?** → edit, change, update, modify, edit profile, make changes, correct my details
- **What do the fields mean?** → fields, name, credentials, title, position, department, biography, bio, what to enter
- **How do I change my photo?** → photo, picture, headshot, portrait, upload photo, change picture, profile photo, new photo, replace photo
- **How do I sign out?** → sign out, log out, logout, leave, exit, end session

## 16 — Managing page SEO

- **How do I set how a page looks in Google?** → search results, search listing, snippet, seo title, meta description, search preview, google listing, browser tab title, page title in search, blue link, search engine, slug, url, web address
- **What is the focus keyphrase?** → keyword, key word, target keyword, search term, ranking, rank, seo keyword, main keyword, target phrase, keyword analysis, keyphrase analysis
- **How do I control how a page looks when shared on social media?** → facebook, twitter, x, share preview, social share, open graph, og image, link preview, share image, share title, share description, social card, sharing a link
- **What do the coloured circles next to SEO and Readability mean?** → traffic light, score, red yellow green, red orange green, seo score, readability score, analysis, good ok needs improvement, colour code, color code, dots, rating, circle

## 17 — Editing the site menus

- **What are the site menus, and where do I edit them?** → navigation, nav, mega menu, mega menus, dropdown menu, header menu, main menu, menu structure, elements, navigations, kadence menu, site navigation, where are the menus
- **How do I change a menu link or its text?** → edit link, update link, change url, change web address, rename link, fix a link, broken link, wrong link, menu item, dropdown link, navigation link, change destination
- **How do I add a link to a menu?** → new link, insert link, create menu item, add menu item, duplicate link, extra link, another link, remove a link, delete a link, delete link, take out a link
- **How do I change what shows in the header sub-navigation bar?** → subnav, sub nav, sub-navigation, sub navigation, section menu, secondary menu, under the header, strip, section links, page menu, breadcrumb, breadcrumbs, inner subnav

## 18 — Fixing broken links with redirects

- **What is a redirect and when do I need one?** → broken link, dead link, not found, 404, moved page, renamed page, deleted page, old url, old address, page not found, url changed
- **How do I add a redirect?** → create redirect, new redirect, set up redirect, forward url, point old page, source url, target url, redirection plugin, old address to new
- **How do I find broken links people are hitting?** → 404 log, 404 errors, not found errors, broken link report, missing page, error log, track broken links, who's hitting dead links, find dead links

## 19 — Brentwood blocks at a glance

- **How do I tell our blocks apart from the standard ones?** → which blocks are ours, custom blocks, brentwood blocks, red icon, our blocks, built for us, bespoke, special blocks, find blocks, list of blocks
- **Blocks that show people** → staff, faculty, teachers, team, directory, profiles, instructors, people, headshots
- **Blocks that pull in your content automatically** → automatic, dynamic, feed, list, pulls in, updates itself, catalogue, postings, livestreams, courses, blog grid
- **Blocks for images and video** → photo, picture, image, gallery, slideshow, video, media, banner, card, montage
- **Blocks for text and layout** → text, layout, accordion, faq, quote, testimonial, tagline, links, navigation, divider, columns, expanding
- **Search and utility blocks** → search, find, calendar, events, library, catalogue, utility, tools
- **Where do heroes come from?** → hero, banner, top of page, header image, masthead, big image, cant find hero block, no hero block